Matt Comstock
Vice President Marketing at Basalt Engineering
- Role
- VP of Marketing at Basalt Engineering
- Location
- Winter Park, FL, US
- LinkedIn followers
- 500 followers
About Matt Comstock
Entrepreneurial-spirited executive with 20+ years of experience in healthcare technology, online business strategy, ecommerce, data warehousing, integrated marketing analytics, business intelligence, CRM, product management, development, and marketing.Analytics Services Management experience with advanced digital marketing analytics across paid, earned, and owned initiatives for many large brands. Extensive strategy and implementation experience leveraging Big Data technologies to enable digital marketing analytics for large analytics teams. Technology management experience includes supporting healthcare, full ecommerce solutions, email marketing, customer service, and merchandising functions with CRM, web analytics, cross-sell recommendations, behavioral targeting, business intelligence, and data warehousing applications.Executive Management experience includes Business Line Management, Technology Management, Product Management, Sales, Business Development, and Strategic Account Management.Specialties: Healthcare Technology, Internet Business Strategy, Behavioral Targeting, Web Analytics, CRM, Ecommerce, Internet Retail, Multi-Channel Retail, Online Strategy, Advanced Brand and Digital Media Analytics
Experience
VP of Marketing
Nov 2021 — Present · FL, US
Leading marketing efforts for the construction material of the future (Basalt Fiber Reinforced Polymer). We manufacture concrete reinforcement rebar from basalt volcanic rock. Our rebar does not rust, is eco friendly, and lighter and stronger than steel.
Education
Concord University
Bachelor’s Degree, Computer Science
1982 — 1986
Skills
- Digital Strategy
- Software as a Service (Saas)
- Business Development
- Digital Marketing
- Omniture
- Data Mining
- Data Management
- Start-Ups
- Email Marketing
- Online Advertising
- Agile Methodologies
- Strategy
- E-Commerce
- Management
- Multi-Channel Retail
- Business Objects
- Behavioral Targeting
- Amazon Web Services
- Strategic Partnerships
- Analytique
- Customer Relationship Management (Crm)
- Mobile Applications
- Strategic Thinking
- Management Consulting
- Product Design
- Software Development
- Sem
- Data Warehousing
- Advanced Analytics
- Data Integration
- Entrepreneurship
- Ecrm
- Database Marketing
- Consulting
- Analytics
- Hadoop
- Information Architecture
- Business Strategy
- Digital Media
- Product Management
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