Michel Comini Amaro Carneiro
Csr @HCLTech
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WORK HISTORY
Csr @HCLTech
Belfast, GB
CSR @ HCLTech:IT corp w/ 223k+ staffacross 60+ countries —FY25 revenue:$13.8B USD(source: hcltech.com/global-presence & PRNewswire, accessed 09/07/2025) FY25 growth:+4.7% constant currency; EBIT 18.3%; Q4 bookings hit $3B USD (same sources) HCLTech’s public client list includes Pearson VUE, global leader in computer-based testing(source: hcltech.com press release, accessed 09/07/2025) Pearson VUE delivers exams for clients like CITB, which administers tests required for construction site admission(source: citb.co.uk, accessed 09/07/25) Before joining HCL — I had already obtained certifications issued via Pearson(see the Certs section of my profile) Previous Roles & Key Achievements Meta (Facebook UK) – Tech Sol Consultant• tickets resolved across EMEA/APAC/AMER• Top EMEA Contractor (15 mo), Top Global CW (4 mo)• 94%+ CSAT • $100Ks+ spend unlocked Gimmer – Mkt Director• Led token sale raising ~£3M (2,018 ETH @ est. £1,500)• Oversaw GTM, team building, PR, paid media & influencer outreach F.biz / WPP – Ad Operator• Campaign “A Verdade Nua” (Instituto Maria da Penha)• Featured in Ad Age, Bronze @ Wave Festival 2016 DM9DDB – Media Liason• Supported planning & creative strategy for high-visibility brand campaigns PHD Media London – Ad Ops Mgr• Led ad server integrations, QA & tag auditing• Ensured privacy & GDPR compliance across Tier‑1 accs• Ad/Data Ops Specialist | P+S• Sr Campaign Mgr | FT UK• Data Mgr | MS WW Certifications 13+ active certs incl. Meta (Media Planning, Buying, Performance) & Google CM360, DV360🩹 Certified in Emergency First Aid Dual citizenship (EUSS) Fluent 🧩 Blend of AdTech precision, agency creativity & CX empathy OPEN TO NEW OPOORTUNITIESin NI, Ireland & London (anywhere in the UK)or remote — 1-week notice only!
EDUCATION
General Assembly
User Experience Design (UX Design)
PontifĂcia Universidade CatĂłlica de SĂŁo Paulo
BA in Social Comms, w/ specialization in Advertising & Propaganda (Class of 2014) by, Social Sciences and Humanities
ABOUT MICHEL COMINI AMARO CARNEIRO
A| • Michel • Comini • |Ω| about.me/mcomini ⏳ 14+ yrs in digital marketing (since 2011) Ad Ops · Strategy · Compliance Dual citizenship Mastery across stacks: GTM, GMP, Meta BM, MMPs, CDPs, CAPI 🤝 Connector between tech & strategy — driving ROI, clarity & auditability Ad Ops (per IAB): backbone of digital media Ad serving, tracking, tagging, audience intel, programmatic, privacy & QA First exposed to Ad Ops in 2011 @ DQ & A Media Group • my #career was built on #structure,#tech & #results F.biz (2012–2014) — led delivery for top-tier clients: scaling data, automation & compliant ops 🧠DM9DDB (2014–2015) — deepened hybrid ops–creative skill under Brazil’s leading agency legacy Mindshare Worldwide (2015–2016) — joined WPP’s media giant as Data Manager → Link between global teams for AmEx Int’l → Tracked, attributed & optimised cross-market campaigns → Trusted with BI, tag mgmt, viewability & compliance PHD UK (2018–2019) — Ad Ops Mgr for award-winning OMG agency → Translated tech specs into biz #solutions → Partnered w/#InfoSec & #Legal on #GDPR & #security → Bridge from #agency world to Meta universe 🤖 Crypto Director (2017–2018): → Raised 2,018 ETH in 21 days (~$5.3M+) Meta UK (via Aquent · 2019–2021): tasks 66% EMEA | 30% AMER | 4% APAC Top EMEA CW (15 mo) Top Global CW (4 mo) Unlocked in frozen spend Owned 1 in 5 tickets for 20 mo (20% vol) 94.52%+ CSAT Open Time < FB avg Trusted by AMs, CSMs & SEs globally 🧾 Advisor & translator (2007–2023): NGOs, SMBs & brands (pro bono) BA Social Comms — Adv. & Prop.(2014) Pontifical Catholic University of São Paulo (PUC-SP · 2010–2014) My alma mater — top-ranked uni in Brazil My final thesis was ranked among top 2014 (a “media strategy ref.”) Co-founded CAMP (Ad & Multimedia Centre) Sat with the NDE · Liaised w/ Dean’s Office, SAE & FAFICLA Meta Certified (2024): I am #Meta #Certified (x5): • Media Buying • Media Planning • Performance Marketing • Measurement Specialist • Meta Certified Company Knighted in 2025 by: Principality of Sealand → Microstate on sea fort off the UK coast → Independent since 1967 → Title granted via Sovereign Military Order → symbol of resilience & defiance EUSS status eligible to work in UK, EU & LatAm Quis ut Deus? → Archangel Michael’s cry to act with clarity & resist entropy 🧿 Et in labore virtus; in silentio potentia
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