Timothy McNichols

About Timothy McNichols

You have a STORY TO TELL and an AUDIENCE who needs your products/services. I help you connect the dots to GROW your business/organization/membership!100% results-driven, creative sales & marketing management professional with a strong background in sales/sales management, new business development, content marketing, product marketing, team building, strategic communications, and a demonstrated record of developing/implementing programs that achieve strategic goals and increase new revenues. Recognized for ability to successfully develop, sell & put into action innovative concepts in diverse markets.From strategy to execution I have the ability to analyze a situation, industry and identify multiple solutions and creative paths to take for both internal and external clients allowing me to deliver on the strategic vision that leads to top AND bottom-line growth. Specialties:• Membership and Audience Development/Customer Acquisition• Health Insurance/Health Reimbursement Arrangements (HRA)• Non-Dues Revenue and Member Benefit Programs• Social Selling/Sales, Marketing & Advertising• Custom/Content Marketing• Expert in Utilizing Social Media, Mobile, Video, Search/SEM• Brand Management, Architecture & Corporate Identity• New Product Development/Launch• Marketing Integration Programs• Budget P&L - Expense Management • Business Development/Planning• Market & Industry Research• Relationship Management & Account Retention• Strategic Planning• Sales Management• Development of New Markets & Industries• Talent Recruitment/Staff Development, Training, & Motivation• Patient, Physician, Population Health Expert I have been actively involved in the following marketplaces:• Associations/societies/not-for-profits/nonprofits• Medical/Physician/Hospital/Medical Equipment• Health Care/Long Term Care• Education• Health Insurance/EHR/EMR• Publishing/Media• Construction/Building• Design/Architecture• Plastics/Metals/Materials• Manufacturing/Engineering• Material Handling/Logistics• Food/Food Manufacturing• Legal/Lawyers• Software as a Service (SaaS)

Experience

1. Executive Director, Partnerships

   Lig Solutions

   Feb 2020 — Present · Cleveland/Akron, OH, US

   Created and oversees the partnership, association, and affinity business unit at LIG Solutions as well as developed our ICHRA program that offer group health coverage to business owners. Working with associations, affinity groups and various partners to deliver member and customer benefits programs centered around health insurance and related coverage options for individuals, families, business owners and their employees - delivering choice to the members.Working with hundreds of associations across the country to build programs that focus on bringing non-dues revenue while requiring minimal staff time from our partners that ultimately are used to retain existing members and recruit new members to our partner organization.This program is called the LIG Association Health Program and has successfully assisted thousand of members gain access to affordable health coverage options as well as related non insurance products. This has resulted in creating a sustainable revenue stream for LIG Solutions that has seen substantial year over year growth all while having a low cost of doing business for the company. Oversees the entire process developed and implemented of these programs, along with sales, marketing, communication, budgeting/P&L and trade shows/conferences for the group and the whole of LIG Solutions in relation to these programs.Tim has presented at industry events, conferences as well as been interviewed by television, online and print media outlets as a subject mater expert for member marketing, association revenue, and health coverage solutions.

Education

• Cleveland State University

  Bachelor of Arts (B.A.), Marketing and Graphic Design

Skills

• Lead Generation
• Online Marketing
• B2b
• Direct Marketing
• Advertising
• Magazines
• Digital Strategy
• Mobile Marketing
• Sales
• Public Relations
• Media Relations
• Sales Operations
• Customer Service
• Strategic Planning
• Integrated Marketing
• New Media
• Social Media
• Cross-Functional Team Leadership
• Marketing Strategy
• Advertising Sales
• Account Management
• New Business Development
• Product Marketing
• Social Networking
• Social Media Marketing
• SEO
• Strategy
• Digital Media
• Newsletters
• Product Development
• B2b Marketing
• Team Building
• Management
• Marketing Communications
• Sales Management
• Trade Shows
• Leadership
• Brand Development
• Online Advertising
• Marketing