Dan McMullen

About Dan McMullen

As a seasoned digital marketer, I bring a wealth of experience and a proven track record in enhancing revenue for local service-based businesses. My expertise lies in driving strategic digital marketing initiatives that deliver measurable results and contribute to overall business growth.With a robust background in Search Engine Optimization (SEO), I have successfully implemented strategies that significantly increase organic search visibility and drive high-quality traffic. My proficiency in Search Engine Marketing (SEM) has allowed me to optimize ad spend and maximize ROI, ensuring that marketing budgets are utilized effectively.I am adept at leveraging the power of social media to build brand awareness, engage with target audiences, and foster community growth. My comprehensive marketing strategy experience encompasses everything from market research and competitive analysis to campaign planning and execution.In my current role, I manage a diverse team of digital marketing professionals and vendors, fostering a collaborative environment that encourages innovation and continuous improvement. My leadership style emphasizes strategic vision, data-driven decision-making, and a commitment to achieving excellence.I am passionate about staying ahead of industry trends and continually refining my skills to remain at the forefront of digital marketing. My goal is to drive sustainable growth and deliver exceptional value for the business I serve.

Experience

1. Digital Marketing Manager

   Rumpke Waste & Recycling

   Apr 2019 — Present · Cincinnati, OH, US

   I lead a high-performing team of digital marketing specialists and manage key vendor relationships to drive strategic initiatives across all digital channels. I oversee the development and execution of comprehensive strategies in Social Media, SEO, SEM, Communications, Customer Experience, and Website Design/Development. My role focuses on enhancing brand visibility, driving customer engagement, and optimizing digital touchpoints to deliver measurable business growth and innovation.

Education

• Miami University

  Bachelor of Science, Marketing

  2005 — 2009

Skills

• Marketing
• Ppc
• New Business Development
• Email Marketing
• Salesforce.com
• Affiliate Marketing
• Account Management
• Information Marketing
• Google Adwords
• Sem
• Blogging
• Digital Marketing
• Brand Management
• Social Media Marketing
• Marketing Strategy
• SEO
• Competitive Analysis
• Customer Service
• Online Advertising
• Sales Management
• Online Marketing
• Microsoft Office
• Sales
• Social Networking
• Social Media
• Toastmasters
• Leadership
• Cold Calling
• Advertising
• Facebook Marketing