Susan McMaster
- Role
- VP, Enterprise Marketing and Communications at PacificSource Health Plans
- Location
- Lake Oswego, OR, US
- LinkedIn followers
- 500 followers
About Susan McMaster
I am a senior executive experienced in building and leading teams to drive world-class…
Experience
VP, Enterprise Marketing and Communications
Jan 2016 — Present
Responsible for the development and implementation of an integrated strategic marketing and communications plan to advance PacificSource\'s brand identity. Oversee the marketing and communications teams across all lines of business. Develop and implement marketing operations including content management, project management and data analysis to support the strategic direction of PacificSource.
Skills
- Market Planning
- Business Process Improvement
- Marketing Strategy
- Business Analysis
- Budgets
- Management
- Brand Development
- Process Improvement
- Multi-Million Budget Management
- Creative Direction
- Segmentation
- Start-Ups
- Market Research
- Business Development
- Corporate Branding
- Marketing Communications
- Entrepreneurship
- Operations Management
- Marketing Management
- Healthcare
- Brand Management
- Lead Generation
- Relational Databases
- Online Advertising
- Product Development
- Advertising
- Crm
- B2b Marketing
- Cross-Functional Team Leadership
- Sales Enablement
- Leadership
- Competitive Analysis
- Analytics
- Product Marketing
- Strategic Partnerships
- Lean Processes
- Analysis
- Digital Marketing
- Email Marketing
- Product Management
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