Daniel J. McNulty
Marketing Professional and MBA Candidate specializing in Pharmaceutical Marketing at Saint Joseph\'s University
- Role
- Associate Product Manager at CSL
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Daniel J. McNulty
Started my career in pharmaceutical marketing, where I spent several years working on the…
Experience
Associate Product Manager
May 2022 — Present · King of Prussia, PA, US
As an Associate Product Manager at CSL Behring, I have played a key role in strategic brand execution, cross-functional collaboration, and promotional initiatives across multiple therapeutic areas. Managing a $50M+ budget across three brands, I have led high-impact projects that drive HCP and patient engagement, brand awareness, and process optimization.Key Contributions & Achievements: Strategic Marketing & Brand Management • Led the Hizentra App Update launch, achieving a 20% patient adoption rate and earning a PM360 Patient Persistence and Adherence award nomination. • Developed and executed sales materials and promotional assets to support field teams across multiple therapeutic areas. Congress & Event Leadership • Planned and executed major therapeutic area conferences and sponsorship events, including ACAAI, and national IDF Walks. • Led KOL engagement strategies, ensuring effective pre-conference planning and brand alignment. Cross-Functional Collaboration • Partnered with Sales, Medical, Market Access, and Patient Advocacy teams to ensure cohesive brand execution. • Worked across two brands simultaneously (PI & CIDP), driving strategy and execution for both indications. Patient & HCP Engagement • Managed patient advocacy initiatives and national walk sponsorships to strengthen patient-community relationships. • Developed HCP education materials to enhance disease awareness and product adoption. Process Improvement & Efficiency • Streamlined conference planning, KOL engagement, and asset coordination, ensuring optimized execution and resource allocation. • Implemented workflow improvements that enhanced brand efficiency and execution across key initiatives.With a strong foundation in product management, strategic marketing, and cross-functional leadership, I am passionate about optimizing brand performance and delivering meaningful impact in the rare disease space.
Education
University of Scranton
Bachelor's degree, Marketing
Saint Joseph's University
Master of Business Administration - MBA, Pharmaceutical Marketing and Management
St. Joseph's Preparatory School
High School Diploma
2012 — 2015
Skills
- Public Speaking
- Microsoft Excel
- Teamwork
- Leadership
- Volunteering
- Microsoft Powerpoint
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