Ryan McManus

About Ryan McManus

Analytical, data-driven marketing executive with a record of building and implementing transformative strategy initiatives at Fortune 100 companies. Inventor of Liberty Mutual\'s \"Customize and Save so You Only Pay For What you Need\" tagline. Proven ability to harness insight from research and big data to champion the consumer. Consistently recognized as a top strategist, combining research, analytics and creativity to deliver business results. Adept strong relationship building and communication skills for acquiring consensus and commitment from key stakeholders to support business objectives.

Experience

1. Sr Director, Media & Marketing Analytics

   Inspire

   Aug 2025 — Present

   I lead Media & Marketing Analytics across all brands within the Inspire Brands portfolio, the second largest multi-brand restaurant company in the U.S, with over $1B in annual media spend. Our portfolio of iconic brands includes Dunkin’, Buffalo Wild Wings, Sonic, Arby’s, Baskin-Robbins, and Jimmy John’s.My team is responsible for measuring and optimizing marketing and media strategies across both paid and owned channels. We focus on driving data-informed decisions that enhance ROI, strengthen brand equity, and deepen consumer engagement.Key areas of focus include:• Creative testing & measurement – Evaluating what resonates through copy testing and creative performance analysis• Audience-level insights – Monitoring brand KPIs and ad awareness across audience segments, and identifying the drivers behind changes• Media partner analysis – Assessing partner and channel performance to drive smarter media investment• Advanced targeting – Leveraging clean rooms for 1:1 audience targeting and closed-loop measurementI’m passionate about blending analytics, strategy, and storytelling, supported by custom-built measurement techniques, to illuminate how marketing influences consumer perception and behavior at scale.

Education

• University of Connecticut

  Bachelor of Arts (B.A.), Economics

Skills

• Strategy
• Digital Marketing
• Customer Insight
• Integrated Marketing
• Marketing Strategy
• Marketing Research
• Analysis
• Database Marketing
• Marketing
• Email Marketing
• Customer Acquisition
• Crm
• Online Advertising
• Analytics
• Segmentation