Michael Leger
Executive Director @ OMD
- Role
- Executive Director, Integrated Media Planning at OMD
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Michael Leger
Marketing executive with a track record of success in client and agency settings. Blending consumer insights with technology to build brands and deliver exceptional ROI. Able to lead and inspire high-performing teams, foster strategic partnerships, and deliver award-winning marketing plans.
Experience
Executive Director, Integrated Media Planning
Jul 2024 — Present · Chicago, IL, US
I serve as Executive Director of Integrated Media, leading Communications Planning and Media Planning for the U.S. Army, Army National Guard, and Army Civilian. I build accountable, end-to-end media systems that turn strategy into measurable recruitment outcomes—connecting audience insight, channel strategy, creative orchestration, and rigorous optimization.My teams develop full-funnel communications plans, modern reach/attention frameworks, and courses of action that adapt to the needs of Gen Z and today\'s modern prospects. I partner closely with analytics, investment, creative, and platform teams to translate complex data into clear decisions that improve effectiveness and efficiency.I also co-lead two initiatives:• OMD USA Planning & Strategy — Thought Leadership (elevating best practices, publishing POVs, and upskilling teams)• OMD x U.S. Army — Artificial Intelligence Development, Design & Integration (bringing practical AI into planning workflows with governance, transparency, and performance at the core)What drives me: high-integrity leadership, decisive collaboration, and results you can see on a dashboard and in the mission. Core strengths: Integrated Comms Planning • Media Strategy • Attention/Quality Planning • Audience & Channel Architecture • Test-and-Learn Design • Storytelling • Cross-Functional Leadership • AI-enabled workflows • Vendor/Marketplace Innovation • Outcome Measurement & ROI
Education
Nicholls State University
Bachelor's, Marketing
Skills
- Web Analytics
- Blogging
- Content Strategy
- Integrated Marketing
- Mobile Applications
- Marketing
- Social Media Marketing
- Sem
- Advertising
- Google Analytics
- Crm
- Strategy
- E-Commerce
- Digital Marketing
- Smo
- Digital Strategy
- Online Advertising
- Digital Media
- Mobile Marketing
- Social Media
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