Tiffany McLaughlin

About Tiffany McLaughlin

I’m a senior commercial leader with more than 25 years of experience overseeing Customer Success, Account Management and Revenue teams in complex, high-accountability environments.Throughout my career, I’ve focused on building durable customer relationships, scaling organizations thoughtfully, and aligning cross-functional teams around long-term value creation. My work sits at the intersection of customer outcomes, revenue growth, organizational design, and execution.I currently serve as Vice President of Sales & Business Development at Wieland Designs, where I partner closely with executive leadership across Sales, Operations, Engineering, Finance, and HR to support retention, expansion, and sustainable growth. I’m known for a pragmatic, metrics-driven leadership style, strong judgment around talent, and a belief that customer success must be visible and actionable at the executive level.

Experience

1. VP, Sales and Business Development

   Wieland Designs, Inc

   Apr 2018 — Present · Goshen, IN, US

   Executive oversight of Customer Success, Account Management, Program Management, and Revenue generating functions. Solving complex business opportunities with intentional, collaborative leadership and strategic planning. Wieland Designs Inc is a leader in the design, engineering, supply management, and manufacturing of high-quality furniture and transportation interiors. As a leading contract manufacturing partner for both large and small customers, our relationships go beyond the traditional supplier/customer experience. We proactively collaborate with customers to strategically plan and define an individualized product roadmap.

Education

• Michigan State University

  Communications, Spanish

  1995 — 1999

• Indiana Institute of Technology

  Bachelors, Business, Marketing

  2003 — 2006

Skills

• Marketing Communications
• Customer Insight
• Competitive Analysis
• Product Launch
• Brand Development
• Key Account Management
• Advertising
• International Sales
• Key Account Development
• Market Planning
• Sales Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business-to-Business (B2b)
• Product Development
• Retail
• B2b
• B2b Marketing
• Marketing
• Consumer Products
• Cosmetics
• Market Research
• International Marketing
• Management
• Trade Shows
• Fmcg
• Sales Operations
• Salesforce.com
• Customer Service
• Negotiation
• Marketing Management
• Market Analysis
• Sales
• New Business Development
• Fragrance
• Product Marketing
• Product Innovation
• Sales Presentations
• Personal Care