Anja McKinley
GTM Leader | Demand Generation • Revenue Operations • Sales Enablement | Driving Strategic Growth Initiatives | Runs on coffee ☕ & dog snuggles 🐕💕
- Role
- Growth Advisor at Jointley
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Anja McKinley
Hey there! I\'m Anja, a seasoned who thrives at the intersection of, and.I specialize in creating go-to-market and demand generation strategies that spark meaningful conversations, fuel genuine engagement, and deliver measurable revenue impact. My sweet spot is translating customer psychology and analytics into compelling, targeted campaigns and narratives—turning complex growth challenges into clear pathways for brands ready to scale.I\'ve worked extensively with, helping ambitious brands achieve measurable growth. My background in psychology fuels my curiosity about customer behaviors, enabling me to craft messaging that genuinely resonates.I\'m deeply passionate about building collaborative, high-performing teams. Using transparent communication, curiosity, and strategic clarity, I bring together marketing, sales, product, and customer success teams to achieve sustainable, accelerated growth.When I\'m not deep into Slack threads, analyzing customer data, or shaping strategies on my Mac, you\'ll probably find me sipping coffee, snuggling my dog, or exploring something new on my endless quest to stay curious.(Always open to great book recommendations!) & :• Go-To-Market (GTM) Strategy & Positioning• Revenue Operations & Growth Strategy• Marketing Automation, Demand Generation & ABM• Data Analytics & Customer Segmentation• Strategic Storytelling & Brand Positioning• Cross-Functional Leadership & Team Building:HubSpot, Google Analytics, 6Sense, Salesforce, DemandBase, Sandler Sales : & : HubSpot | Salesforce | Pipedrive | Attio | Salesloft | Outreach | lemlist | Smartlead | Gong.io | LinkedIn SalesNav | ZoomInfo & : Zapier | Make | Phantombuster | Clay | Unify & : Google Analytics | SQL | 6Sense | DemandBase | Excel & : Jira | Notion | Trello | Slack & : Canva | WordPress | Vidyard | Hootsuite | Mailchimp
Experience
Growth Advisor
Mar 2025 — Present
Education
University of Belgrade
Psychology
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