McKinley Johnston
Game Experience Seasonal Coordinator @Laketown Squadron
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WORK HISTORY
Game Experience Seasonal Coordinator @Laketown Squadron
Birmingham, AL, US
EDUCATION
Samford University
Bachelor of Business Administration - BBA, Business Marketing with a Concentration in Sports Marketing and a Minor in Sports Media
ABOUT MCKINLEY JOHNSTON
As a dedicated student at Samford University, I am actively pursuing a career in the business and media sectors of the sports industry. With a strong background in marketing and communication, I work to create a innovative and engaging experiences for brands to grow their presence. My sports media and marketing coursework has strengthened my ability to engage fans in person and through social media while analyzing data to create actionable strategies. While at Samford, I successfully led a project for Greek Life that added options for donors to be acknowledged during recruitment week.Through this process we developed a financial aid program that funded 27 girls through recruitment for free. Additionally, I interned with Savannah Bananas, where I gained hands-on experience in large-scale sporting events and fan engagement, further solidifying my expertise in sports marketing. I am currently seeking internship opportunities that will allow me to apply my skills in a real-world setting. I would like to work to enhance fan engagement and promote innovative sports experiences. I am driven to contribute to the evolving landscape of sports marketing and to work for an organization that values creativity and strategic thinking. I am excited to connect with professionals in the industry who share my vision for innovating and growing the game. Let\'s connect and shape the future of sports!
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