McKenzie Jonsson

Content Marketing Manager @Jama Software

Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.) Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content Optimize our marketing automation and lead nurturing processes through email, content, and social channels Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers