McKenzie Donoghue

Domino s Rewards Loyalty Program Manager @Domino's

Ann Arbor, MI, US

Strategic management of a multi-million-dollar national loyalty program (Domino’s Rewards), driving customer acquisition, engagement, and retention• Grew program by 2.5M members in FY 2024• Develop and execute the strategic roadmap for both base loyalty structure and Domino\'s Rewards Perks, ensuring a best-in-class digital loyalty experience• Measure and analyze program KPIs, translating insights into program enhancements that increase member engagement• Partner cross-functionally with 15+ teams to champion loyalty initiatives and maximize program reach• Partner with consumer research team to benchmark new loyalty offerings and features• Oversee redemption portfolio management, optimizing product tiers, perks, and campaign communications to balance customer value and profitability• Deliver performance updates to Marketing Leadership and prepare executive presentations for advisory boards on program trends and strategic opportunities• Build and manage the strategic roadmap for loyalty communications, partnering with agencies and internal teams to optimize the loyalty journey• Manage loyalty program contracts, approvals, and budget line items, ensuring fiscal accountability and compliance• Consult with DX on optimizing loyalty features within Domino’s digital platforms to increase active membership and engagement