Connor McKenzie
Principal Data Analyst, Strategy & Performance (Head of Analytics Function) @Heinrich
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WORK HISTORY
Principal Data Analyst, Strategy & Performance (Head of Analytics Function) @Heinrich
Built and lead the centralized analytics and performance function for Metrix Made, a growth and analytics division within Heinrich, supporting SMB and PE-backed clients with decision systems spanning marketing, product, and revenue. Built and scaled a centralized analytics function supporting 20+ clients by defining KPI frameworks, analytics roadmaps, and operating rhythms, enabling consistent executive reporting across portfolios Improved cash flow predictability by 20-25% by developing forecasting and predictive models using SQL-based datasets and statistical methods to guide spend pacing and scenario planning Accelerated executive decision-making by 30% by consolidating fragmented reporting into standardized Power BI dashboards connected to BigQuery, improving metric consistency and stakeholder alignment Reduced ad hoc rework by 40% by implementing structured analytics workflows for reporting, forecasting, and stakeholder intake, improving turnaround time and analysis quality Led analytics and measurement strategy across paid media, CRO, lifecycle, and revenue operations by building attribution models and funnel KPIs used to evaluate CAC, ROAS, and growth efficiency Owned technical decision-making around tracking, attribution, analytics tooling, and data infrastructure, reducing data gaps by 50%+ and improving confidence in performance insights Managed and mentored a team of 5 analysts, increasing delivery throughput by 30% and stakeholder satisfaction by 25% through clear priorities and quality standards
EDUCATION
Arizona State University
Applied Mathematics, Finance
SKILLS
ABOUT CONNOR MCKENZIE
I\'ve spent the last 10 years building analytics teams and turning data into decisions…
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