Connor McKenzie

About Connor McKenzie

I\'ve spent the last 10 years building analytics teams and turning data into decisions…

Experience

1. Principal Data Analyst, Strategy & Performance (Head of Analytics Function)

   Heinrich

   Mar 2025 — Present

   Built and lead the centralized analytics and performance function for Metrix Made, a growth and analytics division within Heinrich, supporting SMB and PE-backed clients with decision systems spanning marketing, product, and revenue. Built and scaled a centralized analytics function supporting 20+ clients by defining KPI frameworks, analytics roadmaps, and operating rhythms, enabling consistent executive reporting across portfolios Improved cash flow predictability by 20-25% by developing forecasting and predictive models using SQL-based datasets and statistical methods to guide spend pacing and scenario planning Accelerated executive decision-making by 30% by consolidating fragmented reporting into standardized Power BI dashboards connected to BigQuery, improving metric consistency and stakeholder alignment Reduced ad hoc rework by 40% by implementing structured analytics workflows for reporting, forecasting, and stakeholder intake, improving turnaround time and analysis quality Led analytics and measurement strategy across paid media, CRO, lifecycle, and revenue operations by building attribution models and funnel KPIs used to evaluate CAC, ROAS, and growth efficiency Owned technical decision-making around tracking, attribution, analytics tooling, and data infrastructure, reducing data gaps by 50%+ and improving confidence in performance insights Managed and mentored a team of 5 analysts, increasing delivery throughput by 30% and stakeholder satisfaction by 25% through clear priorities and quality standards

Education

• Arizona State University

  Applied Mathematics, Finance

  2012 — 2016

Skills

• Public Speaking
• Statistics
• Teamwork
• Research
• Economics
• Financial Analysis
• Data Analysis
• Time Management
• Analysis
• Matlab
• Financial Modeling
• Leadership
• Cloud Development
• Microsoft Azure
• Angularjs
• Microsoft Sql Server
• Asp.net Mvc
• Scrum
• Agile Methodologies
• Agile Project Management
• Agile Web Development
• Data Management
• Virtual Machines
• Sql Azure
• Cloud Storage
• Entrepreneurship
• Big Data Analytics
• Scaled Agile Framework
• Product Strategy
• Big Data
• Sql
• Sql Server Integration Services (Ssis)
• Business Analysis
• Cloud Data
• Microsoft Excel
• Cloud Computing
• Amazon Web Services (Aws)