McKenzie Stinson
- Role
- Paid Media Strategist at Directive
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About McKenzie Stinson
As a Senior Paid Media Strategist with a Professional MBA from the University of…
Experience
Paid Media Strategist
Nov 2021 — Present
The marketing agency for mid-level & enterprise software companies looking to exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, and digital business intelligence. Responsibilities- Manage $450k+ total monthly budget across all of my accounts - Oversee customer-led paid media for clients within the B2B SaaS industry to drive qualified brand awareness & sales actions - Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals - Develop best-practice strategies and test new campaign ideas in order to continue hitting SQL and pipeline targets - Work alongside our creative team to optimize and test new ad creative and landing pages
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