McKenzie Bowman
Director of Brand Development
- Role
- Director of Brand Development at Polly Mitchell Global Realty, Llc
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About McKenzie Bowman
I’m McKenzie Bowman, a passionate and driven marketing professional with a Bachelor of…
Experience
Director of Brand Development
Polly Mitchell Global Realty, Llc
Oct 2025 — Present · Scottsdale, AZ, US
As Director of Brand Development, I lead the marketing and growth strategy for Polly Mitchell Global Realty — a boutique, full-service luxury brokerage with international reach. My focus is on strengthening the company’s digital presence, enhancing agent recruitment, and creating scalable systems that elevate both the brand and agent experience.Key Responsibilities: • Develop and execute multi-platform marketing strategies to attract experienced agents. • Lead brand development, social media direction, and digital storytelling across platforms. • Oversee Instagram and TikTok content creation, scheduling, and analytics. • Manage recruitment campaigns through targeted ads, email marketing, and events. • Refine onboarding, training, and retention systems to support agent success. • Plan and coordinate community outreach, conferences, and partnerships.Impact:Building a cohesive brand identity that reflects the firm’s boutique luxury positioning — “curating the best, not the biggest” — while driving growth, visibility, and agent engagement across Arizona and international markets.
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