McKenna Keller
Marketing Content Manager @ AppFolio | B2B SaaS Marketing Specialist | Master’s in Communication Management
- Role
- Marketing Content Manager at AppFolio
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About McKenna Keller
I’m a content and marketing strategist with a passion for helping companies scale their impact through polished, high-performing content.With a master’s degree in Communication Management from the University of Denver and over seven years of experience across real estate, SaaS, manufacturing, and mortgage tech, I’ve built and executed strategies that drive meaningful growth for both B2B and B2C audiences. I thrive at translating complex ideas into approachable, actionable content that educates, engages, and converts. As a result, my work has been featured in Fortune, The Real Deal, The Wall Street Journal, and Mortgage Professional America (MPA). Skills: • Content Strategy & Development• SEO & Content Optimization• Copywriting & Editing (B2B & B2C)• Thought Leadership Content• Editorial Planning & Content Calendar Management• Lead Generation & Conversion Content• Data‑Driven Storytelling & Analytics• Brand Messaging & Positioning• Social Media Strategy (Organic & Paid)• Email Marketing & Nurture Campaigns• Cross‑Functional Collaboration (Sales, Product, SEO)• AI‑Enabled Content CreationTechnologies:• CMS: WordPress, HubSpot CMS, Webflow• SEO Tools: Google Analytics 4, Google Search Console, Semrush, Yoast• Email & Marketing Automation: HubSpot, Mailchimp, Marketo, ActiveCampaign• Project Management: Asana, Trello, Monday.com, CoSchedule, ClickUp, Wrike• Design & Visuals: Canva, Adobe Creative Suite • Collaboration: Slack, Microsoft Teams, Google Workspace• AI Tools: ChatGPT, Gemini, Byword, Claude
Experience
Marketing Content Manager
Oct 2025 — Present
Education
SAA - School of Management, Università di Torino
General Studies
2016 — 2016
University of Denver
Bachelor of Arts - BA, Strategic Communication
2014 — 2018
University of Denver
Master of Arts - MA, Communication Management
2020 — 2022
Skills
- Event Planning
- Search Engine Optimization (SEO)
- Microsoft Office
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Leadership
- Customer Service
- Microsoft Word
- Public Speaking
- Blogging
- Teamwork
- Strategic Communications
- Social Networking
- Marketing Communications
- Wordpress
- Social Media
- Public Relations
- Time Management
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