McKenna Waerness
Art Director @vineyard vines
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WORK HISTORY
Art Director @vineyard vines
EDUCATION
North Carolina State University
Fashion Textile Management: Fashion & Product Development
SKILLS
ABOUT MCKENNA WAERNESS
Creative leader with 7+ years of experience driving brand growth through design, storytelling, and strategic art direction.Working on both the brand and agency side for fashion, beauty, and lifestyle brands, I bring a diversified, editorial eye and systems-level thinking to every project. I’ve developed and led multidisciplinary creative teams, creatively executing high-performance brand campaigns across digital, print, experiential, and retail—building brands that resonate and perform. Known for my collaborative approach, strong creative intuition, and ability to lead both concept and execution, I thrive in fast-moving environments where design plays a central role in shaping brand perception and customer experience.
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