McKenna Howard

About McKenna Howard

Experienced Social Media Manager and Digital Marketing Strategist with 6+ years of expertise driving brand growth, community engagement, and innovation across multiple brands. I specialize in developing cross-functional strategies that elevate brand identity, foster loyal communities, and deliver impactful, measurable results. My approach combines data-driven insights with high-impact campaigns, creative storytelling, optimizing content, and creative direction to stay ahead of trends and resonate deeply with their audiences.As a proactive leader, I direct internal teams across various brands and platforms, aligning on strategic goals to bring the brand vision to life. I’m dedicated to building thumb-stopping content and executing audience-centric strategies that drive brand awareness, follower growth, site traffic, and sales. Fluent in trend identification and social listening, I ensure every campaign is timely, impactful, and in tune with evolving audience needs.Incorporating a balanced mix of creative and analytical skills, I consistently guide content and creative direction to achieve social media goals. My expertise includes crafting integrated campaigns, optimizing content across channels, and developing data-backed strategies that ensure each piece supports overarching brand goals. By establishing KPIs, benchmarks, and performance metrics, I continuously monitor and refine strategies to fuel long-term growth. I transform data insights into clear, actionable recommendations that allow teams to make informed adjustments, maximizing outcomes and staying agile in a fast-paced digital landscape.Expert in multi-brand management, creative direction, campaign optimization, community building, influencer partnerships, and comprehensive content calendar planning/execution. Passionate about creating meaningful brand-audience connections, I’m committed to delivering memorable, value-driven experiences that translate into long-term advocacy and loyalty. I champion a team environment based on open communication, shared decision-making, and a commitment to core values, encouraging an atmosphere of active listening and collaboration. I drive seamless integration across touchpoints by aligning social media strategy with broader marketing initiatives, ensuring cohesive and compelling brand narratives. Dedicated to staying on the cutting edge of social media innovation, I\'m deeply invested in creating adaptive strategies, consistently monitoring industry shifts, and applying insights that keep brands relevant and engaging in a rapidly evolving digital world.

Experience

1. Social Media Manager

   Kodify Media Group

   Feb 2023 — Present · Los Angeles, CA, US

   Lead and execute best-in-class social media strategies to scale multi-brand presence and grow digital communities across established and emerging platforms.• Manage all social media channels, from ideation to execution, including content strategy, creation, scheduling, and maintaining an organized calendar.• Develop and execute innovative, always-on, ad-hoc, and audience-centric content strategies to drive reach, brand awareness, engagement, follower growth, sentiment, site traffic, and sales, aligning with 360 marketing plans. • Stay at the forefront of industry trends, cultural conversations, and platform best practices to optimize thumb-stopping content and performance metrics.• Fluent in trend identification and social listening, ensuring every campaign is timely, impactful, and in tune with evolving audience needs.• Oversee the full content lifecycle—from ideation and creative direction through editing, curating, and posting—for product launches, events, campaigns, activations, and brand lifestyle content.• Craft compelling, on-brand content and copy tailored to platform algorithms, ensuring consistency in voice and message.• Analyze and report on social performance metrics, providing actionable insights to refine strategies continuously.• Collaborate with brand marketing, community teams, influencers, and brand ambassadors to enhance community engagement through digital and in-person interactions.

Education

• UC Santa Barbara

  Bachelor's degree, Communication and Media Studies

• University of Arizona

  Communication, General