Nicole M.

Marketing Leader | Multi-Channel Strategist | Driving Growth Across Retail, Digital & Brand Platforms

Role
Marketing Specialist at Forward Corporation
Location
Bay City, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Nicole M.

I’m a marketing strategist who thrives at the intersection of creativity and…

Experience

  1. Marketing Specialist

    Forward Corporation

    Apr 2024 — Present · US

    Driving brand growth and customer connection for one of Michigan’s most diverse family-owned companies, spanning convenience stores, energy, hospitality, retail, beverage, and apparel. I lead digital strategy and creative execution for 31 retail locations, ensuring every touchpoint reflects our century-long commitment to the communities we serve.• Develop and execute multi-channel marketing campaigns—social media, email, digital ads, and in-store promotions—that strengthen customer loyalty and deliver measurable ROI.• Partner with leadership and cross-functional teams to align creative concepts with business priorities.• Manage marketing budgets, analyze performance data, and implement optimization strategies for maximum impact.• Oversee brand consistency across signage, promotions, and corporate initiatives, serving as the go-to creative and strategic advisor for leadership.

Education

  • Delta College

    Associate's degree, Business Administration and Management, General

    2014 — 2015

  • Delta College

    Associate's degree, Office Management and Supervision

    2014 — 2015

  • HarvardX

    Entrepreneurship/Entrepreneurial Studies

    2020 — 2020

  • Northwood University

    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

    2016 — 2016

Skills

  • Payroll
  • Decision-Making
  • Time Management
  • Public Speaking
  • Organization Skills
  • Office Equipment
  • Group Work
  • Creative Solutions Accounting Software
  • Microsoft Word
  • Communication
  • Marketing
  • Outlook
  • Microsoft Office
  • Quickbooks
  • Problem Solving
  • Multi-Line Phone
  • Administration
  • Data Entry
  • Sharepoint
  • Office Administration
  • Customer Service
  • Management
  • Team Building
  • Microsoft Excel
  • Delegation
  • Event Planning

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Nicole M. — Marketing Specialist at Forward Corporation in Bay City, MI, US | Unifers