Matt Donovan
I’ve helped build and launch digital products, medical devices, clinical therapeutics programs, first-to-world genetic testing solutions, and smart vehicle tech | Experience developing practical AI solutions and tools.
- Role
- Associate Director, Front End Innovation & Product Experience at BD
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Matt Donovan
Matt is an experienced innovation leader with a strong track record of building and advancing new product development programs across the product lifecycle. He has 10 years of experience leading regulated and non‑regulated solutions in vascular access, IV therapy, dialysis, clinician decision‑support, chronic condition management, personalized medicine, and digital therapeutics, and medical-grade wearables. His product leadership experience spans disposables, single-use devices, durable equipment, capital equipment, connected / integrated solutions, software products and at-home diagnostics.Matt has created product development and R&D roadmaps, and has led organizational transformation initiatives grounded in outcome‑driven innovation. He has held leadership roles in R&D, engineering, product management, user experience & human factors, and health economics & outcomes research.
Experience
Associate Director, Front End Innovation & Product Experience
Jan 2025 — Present
Expanded role and additional responsibilities to promote better operational practices and increase the success of Front End Innovation projects across MDS. Concept Development: Lead early-stage product concept development by identifying unmet user needs and translating them into potential solutions and features. Research Strategy: Design and oversee research plans to understand clinical environments, workflows, and quantify clinical burden. Rapid Prototyping: Established and oversee an iterative design process to mature concepts from low-to-high fidelity prototypes, routinely testing with end users to assess functionality, refine designs, and retire clinical and use-related risk. Cross-Functional Partnership: Collaborate with Marketing, HEOR, Engineering, Medical Affairs, and Leadership to evaluate technical and business feasibility.🥇 Value Differentiation: Lead strategy and execution of research that identifies and designs measurable clinical and user value alongside market viability and business value creation.Evidence-Based Design: Gather data to drive product-feature design (e.g, usability, efficiency, task completion, safety, workflow optimization, and potential healthcare cost reductions). User-Centered Design: Oversee research evaluating clinician and patient interactions with devices for usability engineering, ergonomics, intuitive design, and safe/correct use. Cost Leadership: Balance design innovation with manufacturing, healthcare economics, and internal business goals. Outcome-Driven Innovation (ODI): Ensure product teams utilize ODI throughout concept and product development to improve decision-making. Evidence Generation: Partner with HEOR and Medical Affairs to build evidence generation plans for potential product claims. Oversee Human Factors research to evaluate and substantiate potential claims. Management: Manage and mentor teams across UX, industrial design, and outcome-driven innovation activities.
Education
Arizona State University
PhD, Interdisciplinary: Health Comm, Medical Sociology & Policy, Medical Innovation
2014 — 2018
Illinois State University
Master of Science - MS
2010 — 2012
Anderson University
B.A., Computer Science
2004 — 2008
Skills
- Object-Oriented Programming (Oop)
- Recruiting
- Disruptive Technologies
- Team Building
- Strategy
- Software Distribution
- Statistical Data Analysis
- Public Speaking
- Social Media Marketing
- Microsoft Excel
- Research Methods
- Social Media
- Web Design
- Server Architecture
- Project Management
- Future Trends
- Microsoft Sharepoint Development and Management
- Research
- Video
- Publications
- Graphic Design
- Adobe Creative Suite
- Customer Service
- Personal Development
- Leadership
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