Matt Donovan

I’ve helped build and launch digital products, medical devices, clinical therapeutics programs, first-to-world genetic testing solutions, and smart vehicle tech | Experience developing practical AI solutions and tools.

Role
Associate Director, Front End Innovation & Product Experience at BD
Location
Madison, WI, US
LinkedIn followers
500 followers

About Matt Donovan

Matt is an experienced innovation leader with a strong track record of building and advancing new product development programs across the product lifecycle. He has 10 years of experience leading regulated and non‑regulated solutions in vascular access, IV therapy, dialysis, clinician decision‑support, chronic condition management, personalized medicine, and digital therapeutics, and medical-grade wearables. His product leadership experience spans disposables, single-use devices, durable equipment, capital equipment, connected / integrated solutions, software products and at-home diagnostics.Matt has created product development and R&D roadmaps, and has led organizational transformation initiatives grounded in outcome‑driven innovation. He has held leadership roles in R&D, engineering, product management, user experience & human factors, and health economics & outcomes research.

Experience

  1. Associate Director, Front End Innovation & Product Experience

    BD

    Jan 2025 — Present

    Expanded role and additional responsibilities to promote better operational practices and increase the success of Front End Innovation projects across MDS. Concept Development: Lead early-stage product concept development by identifying unmet user needs and translating them into potential solutions and features. Research Strategy: Design and oversee research plans to understand clinical environments, workflows, and quantify clinical burden. Rapid Prototyping: Established and oversee an iterative design process to mature concepts from low-to-high fidelity prototypes, routinely testing with end users to assess functionality, refine designs, and retire clinical and use-related risk. Cross-Functional Partnership: Collaborate with Marketing, HEOR, Engineering, Medical Affairs, and Leadership to evaluate technical and business feasibility.🥇 Value Differentiation: Lead strategy and execution of research that identifies and designs measurable clinical and user value alongside market viability and business value creation.Evidence-Based Design: Gather data to drive product-feature design (e.g, usability, efficiency, task completion, safety, workflow optimization, and potential healthcare cost reductions). User-Centered Design: Oversee research evaluating clinician and patient interactions with devices for usability engineering, ergonomics, intuitive design, and safe/correct use. Cost Leadership: Balance design innovation with manufacturing, healthcare economics, and internal business goals. Outcome-Driven Innovation (ODI): Ensure product teams utilize ODI throughout concept and product development to improve decision-making. Evidence Generation: Partner with HEOR and Medical Affairs to build evidence generation plans for potential product claims. Oversee Human Factors research to evaluate and substantiate potential claims. Management: Manage and mentor teams across UX, industrial design, and outcome-driven innovation activities.

Education

  • Arizona State University

    PhD, Interdisciplinary: Health Comm, Medical Sociology & Policy, Medical Innovation

    2014 — 2018

  • Illinois State University

    Master of Science - MS

    2010 — 2012

  • Anderson University

    B.A., Computer Science

    2004 — 2008

Skills

  • Object-Oriented Programming (Oop)
  • Recruiting
  • Disruptive Technologies
  • Team Building
  • Strategy
  • Software Distribution
  • Statistical Data Analysis
  • Public Speaking
  • Social Media Marketing
  • Microsoft Excel
  • Research Methods
  • Social Media
  • Web Design
  • Server Architecture
  • Project Management
  • Future Trends
  • Microsoft Sharepoint Development and Management
  • Research
  • Video
  • Publications
  • Graphic Design
  • Adobe Creative Suite
  • Customer Service
  • Personal Development
  • Leadership

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Matt Donovan — Associate Director, Front End Innovation & Product Experience at BD in Madison, WI, US | Unifers