Michael Chirinos
Marketing Coordinator | Business Analytics Graduate | Fluent in SEO, Content, & Digital Performance | Passionate About Travel & Storytelling
- Role
- Marketing Coordinator & Content Specialist at Newman Hospitality
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Michael Chirinos
I\'m a marketing professional with a foundation in business analytics and a passion for…
Experience
Marketing Coordinator & Content Specialist
Dec 2021 — Present · Weston, FL, US
Spearheaded marketing support and content creation, including coordinating multi-channel campaigns and presenting insights in marketing meetings to improve campaign performance and competitive positioning.• Created, photographed, and optimized 150+ vacation rental listings, strengthening brand visibility and boosting guest engagement to boost bookings by up to 20% in alignment with content strategy and revenue goals.• Developed and executed multi-channel content, including email marketing and SMS communications, enhancing customer experience, fostering brand loyalty, and supporting a 15% increase in retention and repeat bookings.• Coordinated with sales, guest experience, and marketing teams to ensure promotions, pricing updates, and new service launches were communicated across channels to drive conversion rate optimization (CRO).• Deployed high attention to detail and analytical skills to research market trends, analyze keywords and search engine optimization (SEO) data to increase organic search traffic by 30%, and track campaign results.
Education
Florida International University
Master's degree
2024 — 2025
Florida International University
Bachelor's degree
2020 — 2023
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