Miranda Charsky

About Miranda Charsky

For over two decades, I’ve helped companies identify their ideal product, marketing and sales strategies to efficiently find and convert customers. This experience ranges B2B, B2C, B2B2C strategies and CPG, e-commerce, and SaaS companies. The common thread? I create award-winning and record-breaking products and marketing campaigns every where I go. Here’s the secret:As a product marketer, my goal is to unlock the emotional connection between the customer and the unique value proposition of the product or service, collaborate on clear and impactful messaging, and develop impactful campaigns. Outside of product marketing roles, my varied experience includes- Leading Online Order Growth: While the product marketing manager at Weedmaps, I created conversion campaigns that led to a 78% increase in online orders with enabled retailers over an eight month period- Consumer Marketing: As brand manager and product marketing manager, I’ve worked closely with internal & external stakeholders to develop go-to-market and live service marketing strategies to increase the reach, efficacy and engagement of consumer campaigns- Research and Insights: I’ve conducted research in a variety of industries, acquiring extensive background in collecting, analyzing, and sharing consumer insights with internal and external teams- Cross-Functional Collaboration: For over a decade, I’ve led cross-functional teams shepherding products to market using consumer insight and continuous data-driven optimization to achieve acquisition and retention goals. Let me know how I can help unlock your marketing potential!

Experience

1. Marketing Director

   Ruby

   Apr 2024 — Present

   Assist the organization in achieving revenue goals. Establish strong cross-functional relationships throughout the organization to ensure strategic alignment.Monitor acquisition costs and optimize the marketing mix by buyer segment.Lead the team through quarterly planning and executive approval.

Education

• Irvine Valley College

  Associate of Arts - AA, Business Administration, Management and Operations

  2010 — 2011

• Cal State Fullerton, College of Business and Economics

  Bachelor of Business Administration - BBA, Marketing

  2011 — 2015

• Palomar College

  Associate of Arts - AA, General Studies

  2008 — 2010

Skills

• Market Planning
• Publishing
• Event Planning
• Strategy
• Product Development
• Brand Management
• Product Marketing
• Marketing Strategy
• Social Media Marketing
• Creative Direction
• Budgets
• Business Development
• Brand Development
• Event Management
• Copywriting
• Social Media
• Integrated Marketing
• Marketing Communications
• Retail
• Video Games
• Marketing
• Sales
• Entertainment
• Public Relations
• Trade Shows
• Advertising
• Management