Brandon McGrath

About Brandon McGrath

At HP, my role was pivotal in bolstering search efficiency and achieving robust key performance indicators, including ROAS and CPA, for both B2B and B2C markets. The team and I have honed a strategic approach to keyword research, A/B testing, and landing page optimization, which is integral to our digital marketing success.Leveraging my Google Ads certification, I adeptly navigate through data analytics and e-commerce marketing communications to drive impactful digital campaigns. Our collaborative efforts have led to comprehensive reporting that informs our ongoing strategy and contributes to HP\'s legacy of innovation.

Experience

1. Senior Paid Search Manager

   Wpromote

   Dec 2024 — Present · US

   Develop and execute paid media strategies across Google Ads, Microsoft Ad, and Meta to drive direct response and new user acquisition.• Manage a diverse client portfolio, including an international real estate developer and manager, delivering strategic media plans focused on SEM.• Leverage hospitality industry experience and Fair Housing Act knowledge to ensure compliance and optimize performance.• Optimize Search, Performance Max, Display, Demand Gen, and Remarketing, utilizing A/B testing and data-driven insights to improve efficiency.• Use G4 to refine bidding strategies and maximize CPA and ROAS.• Lead and mentor a team of Coordinators, Associate Managers, and Managers, fostering growth and best practices.• Collaborate with SEO, social, and creative teams to align omnichannel marketing strategies.• Present campaign results and recommendations to senior-level clients, identifying growth opportunities.• Manage budgets ranging from per client, balancing client goals with business objectives in fast-paced environments.• Provide budget recommendations and omnichannel strategy to drive performance and efficiency.• Collaborated with SEO teams to unify keyword strategy and enhance visibility across AI-driven and traditional search formats.• Introduced AI-assisted reporting workflows using ChatGPT to streamline monthly performance reporting. Built structured prompt systems that convert raw campaign data into executive-ready insights, improving reporting efficiency, consistency, and cross-team adoption across paid media accounts.

Education

• The University of Texas at San Antonio

  Bachelor, Communications; Public Relations

  2007 — 2011

Skills

• Event Planning
• Crm
• Integrated Marketing
• Leadership
• Marketing Communications
• Facebook
• SEO
• Social Media
• Pay Per Click (Ppc)
• Content Strategy
• Marketing Strategy
• Wordpress
• Public Relations
• Search Engine Optimization (SEO)
• B2b Marketing
• Digital Marketing
• Google Analytics
• Online Advertising
• Online Marketing
• Event Management
• Management
• Press Releases
• Newsletters
• Customer Relationship Management (Crm)
• Marketing
• B2c Marketing
• Keyword Research
• Advertising
• Social Networking
• Microsoft Office
• Social Media Marketing
• Web Content Creation
• Google Webmaster Tools
• Email Marketing
• Customer Service
• Team Leadership
• Blogging
• Sales Management
• Team-Oriented