Joshshina A. M.

About Joshshina A. M.

I am a transformation leader who can also drive growth. Adept at aligning cross-functional teams around high-impact strategies. Known for building powerful campaigns, streamlining operations, leading diverse teams, and driving measurable outcomes. Also brings experience in program management, analytics, and process optimization.I partner with executive leadership and cross-functional teams to build scalable marketing organizations, define positioning and segmentation, operationalize performance governance, and deliver measurable business impact. I’ve led enterprise marketing strategy, digital repositioning, and performance frameworks that have strengthened revenue, visibility, and market credibility. I’ve also built and revitalized critical functions across financial services, healthcare, professional services, and nonprofit environments — leading enterprise PMOs, recovering at-risk ERP programs, modernizing governance frameworks, and integrating go-to-market strategy with operational discipline.I’ve helped establish Prudential’s first PMO, built JPMorgan Chase’s North American Program Management Office to align with global reporting standards, stabilized a global ERP migration at the NBA, and led enterprise marketing and digital modernization at FMCO — strengthening brand positioning while formalizing performance governance and CRM infrastructure.My work consistently centers on:• Enterprise transformation and operating model design• ERP and systems modernization• Governance, financial controls, and risk mitigation• Go-to-market strategy and product positioning• Executive communications and cross-functional alignmentI am often engaged at inflection points — where clarity, structure, and disciplined execution are required to restore momentum, unlock value, and position organizations for sustained growth. I lead with integrity, listen deeply, and translate complexity into practical, measurable progress.Currently exploring executive and advisory opportunities across:• Enterprise Transformation & Operations Leadership• VP / Head of Marketing & Brand Strategy• Program & Portfolio Governance• Digital & ERP Modernization• Management Consulting & Strategic AdvisoryParticularly interested in roles where strategy, operational discipline, and market execution intersect.

Experience

1. Marketing & Communications Leader

   First Managed Care Option, Inc

   Oct 2020 — Present

   Established the strategic vision and governing marketing pillars, establishing a disciplined go-to-market framework aligned with business objectives and long-term growth strategy. Developed approaches to implement a digital-first communication strategy, modernize the brand, and strategically reposition the company within key target markets. Partnered cross-functionally to embed segmentation, product portfolio strategy, and executive communications into enterprise-wide commercial initiatives. Chaired the Corporate Culture & Diversity Committee and was integral to the company\'s pursuit of B Corp Certification, establishing core messaging and corporate culture frameworks. Directed corporate brand relaunch and product segmentation strategy, increasing audience engagement by 42% and modernizing market visibility. Architected the marketing technology stack, integrating website and CRM infrastructure to increase high-value lead generation by 57%. Expanded account-based marketing by defining distinct product identities and launching marquee offerings to accelerate targeted market penetration. Partnered with executive leadership on segmentation, go-to-market strategy, and strategic pursuits.

Education

• North Central Jersey Board of Realtors

  Graduate Realtor Institute, Designation, Real Estate Development

  2006 — 2006

• Montclair State University

  BA, Psychology

  1990 — 1995

• Impetus Systems & Careers

  Certified Business Analyst, Business Analysis

  2015 — 2016

Skills

• Business Analysis
• Project Management
• Program Management
• Marketing
• Negotiation
• Leadership
• Investment Properties
• Management
• Real Estate
• Real Estate Transactions
• Strategy
• Sales
• Training
• Relocation
• Strategic Planning
• Foreclosures
• Sellers
• Contract Negotiation
• Budgets
• Commercial Real Estate
• Recruiting
• Single Family Homes
• Social Media
• Customer Service
• Event Planning
• Property
• First Time Home Buyers
• Condos
• Public Speaking