Rebecca McFarland
Vice President of Marketing | Strategic Marketing Leader | Growth-Focused Marketing
- Role
- Vice President of Marketing at Flybuy Radius Networks
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Rebecca McFarland
Experienced and results-driven Vice President of Marketing with a proven track record of developing and implementing successful marketing strategies for software companies. Skilled in leading high-performing marketing teams to drive brand awareness, customer acquisition, and revenue growth. At Radius Networks, my leadership in marketing has consistently driven profitability and innovation, resulting in the successful execution of multi-platform campaigns and high-caliber events. My role encompasses creative direction and the development of new business initiatives, underpinned by a commitment to collaborative growth and market expansion.
Experience
Vice President of Marketing
Aug 2018 — Present · Washington, DC, US
As VP of Marketing, I have taken on expanded responsibilities to oversee the entire marketing function, including strategy, team leadership, and execution. I refined Flybuy\'s brand positioning and lead initiatives that enhance product visibility and user acquisition on a global scale. With a focus on data-driven insights and cross-functional collaboration, I guide the marketing team through rapid growth, delivering measurable results that supports the company’s broader business goals.
Education
Bucknell University
Business Management and Marketing
Corcoran School of Art + Design
Continuing Education, Graphic Design
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