Kerry Keenan
Senior Vice President Marketing @Aston Villa Football Club
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WORK HISTORY
Senior Vice President Marketing @Aston Villa Football Club
Birmingham, GB
Leading Marketing, Brand, Partnership Activation, Content, Villa TV, Production, Editorial & Social Media for Aston Villa.
EDUCATION
University of Strathclyde
Creative Writing
University of Glasgow
Master of Arts - MA
Stockholm School of Business
European Club Association, Club Management Programme
SKILLS
ABOUT KERRY KEENAN
Experienced commercial and strategic leader with a track record of delivering growth and impact across sport, banking, creative, media, and tech. Proven expertise in business development, brand and media strategy, internal and external communications, live broadcasting, experiential marketing, digital transformation, data-driven decision-making, and large-scale event production. Passionate about high-growth environments, challenger brands, and creating standout campaigns that drive engagement and revenue. Graduate of The University of Glasgow, with international experience spanning Europe and beyond.
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