Katie Chrobak
eCommerce Expert
- Role
- Head of Ecommerce & Lifecycle at Willo
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Katie Chrobak
My heart and mind have been hooked on digital for 19 years. I spent the first 10 focused on data before I truly learned that people are what drive performance. I am proud that the best version of myself is when I am helping something or someone grow – new capabilities, new skills, and veggies in my garden.
Experience
Head of Ecommerce & Lifecycle
Jan 2026 — Present
Education
Carnegie Mellon University - Tepper School of Business
MBA, Marketing, Information Systems, Strategy
2011 — 2014
Wheeling University
BS, Business Administration: Marketing, E-Commerce
2004 — 2007
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master's Certificate, Project Management
2013 — 2013
Skills
- Search Engine Optimization (SEO)
- Marketing Communications
- Analytics
- A/B Testing
- Landing Pages
- Landing Page Optimization
- Data Analysis
- Google Webmaster Tools
- Keyword Research
- Search Engine Marketing (Sem)
- Ms Excel Pivot Tables
- Google Adwords
- SEO
- Web Content Management
- Google Analytics
- Digital Marketing
- Omniture
- User Experience
- Marketing Strategy
- Web Analytics
- Conversion Optimization
- Ppc
- Online Advertising
- Access
- Digital Strategy
- Search Advertising
- Web Marketing
- Interactive Advertising
- Content Management
- Commonspot
- Microsoft Excel
- Multivariate Testing
- Strategy
- Information Architecture
- Organic Search
- Msn Adcenter
- Spss
- Online Marketing
- Sem
- Social Media Measurement
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