Janet McDonald
Senior Field Marketing Manager @Palo Alto Networks
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WORK HISTORY
Senior Field Marketing Manager @Palo Alto Networks
Supported Growth Segments: Managed marketing strategies for two of the company’s largest growth account segments, significantly contributing to revenue expansion and market share enhancement.Strategic Collaboration: Partnered closely with sales leadership and the executive team to develop and execute a comprehensive, revenue-generating marketing plan aligned with business goals.Campaign Execution: Designed and launched targeted marketing campaigns across multiple channels, including events and ABM, resulting in measurable improvements in lead generation and customer engagement.Market Analysis: Conducted thorough market research and competitive analysis to inform strategy and optimize campaign performance.Event Management: Organized and executed regional and executive events, boosting brand visibility and driving high-quality leads.Budget Oversight: Managed and allocated marketing budgets effectively to ensure optimal resource use and maximize campaign impact.Performance Reporting: Delivered detailed performance reports and insights to senior management, supporting data-driven decision-making and strategic adjustments.
EDUCATION
CALIFORNIA STATE UNIVERSITY
Bachelor of Arts, Liberal Studies
California State University-Sacramento
Bachelor's degree, Liberal Arts and Sciences/Liberal Studies
ABOUT JANET MCDONALD
Accomplished marketing leader with demonstrated strengths catalyzing multi-million-dollar sales growth and market share improvement for technology firms. Reputation as a lead generation dynamo able to work with sales teams to identify top enterprise prospects and spearhead the planning/launch of targeted digital and traditional campaigns—as well as industry events—to promote customer acquisition, retention, and product adoption. Additional strengths in operations improvement, leveraging automation tools and processes to increase marketing speed, quality, and cost-effectiveness—as well as in partner relations, serving as a pivotal liaison between HQ and field sellers to generate excitement and alignment around joint solution offerings. Qualification Highlights• Field & Channel Marketing: Demonstrated expertise designing, launching, and monitoring targeted marketing plans for regional sales teams and ensure they have a robust, willing, and continuously-updated pipeline of enterprise customer prospects and leads to fuel their success• Industry & Tradeshow Marketing: Experience conceptualizing/hosting hundreds of memorable, high-touch technology events to build positive customer relations, improve brand awareness, and accelerate the sales cycle.• Account-Based Marketing: Deep knowledge in customer experience, behavior, and demographics—including development of customized multi-persona marketing plans aimed at different client types and management of customer evidence functions, case studies, and storytelling initiatives• Channel Partner Growth & Relations: Highly skilled at fostering positive relations strategic partners, working with them on joint marketing plans and ensuring they remain fully briefed on the latest company products, solutions, pricing, and differentiation points• Marketing Analytics & Automation: Passionate about designing tools/processes that accurately measure marketing program ROI and efficiency.
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