Kelly McCormack

About Kelly McCormack

With over six years of experience in Revenue Operations and Sales Enablement, I focus on building the systems and processes that help organizations scale. My work centers around Salesforce administration, CRM architecture, system integrations, and go to market operations, making sure teams have clean data, efficient workflows, and tools that actually support how they sell.I have led CRM transformations, implemented scalable RevOps infrastructure, and partnered closely with leadership to turn operational strategy into real revenue impact. My strength is turning complex business needs into practical systems and processes that improve how revenue teams work and scale.At the end of the day, I enjoy solving messy operational problems and turning them into streamlined processes that free teams up to focus on what matters most: building relationships and growing the business.

Experience

1. Revenue Operations Director

   ActiveComply

   Jan 2026 — Present

   Leading the implementation of Salesforce to establish a scalable CRM and revenue operations infrastructure following the company’s private equity acquisition.• Designing CRM architecture, data structures, and operational workflows to support pipeline management, account visibility, and long term revenue scalability.• Building custom objects, automation, and reporting to support opportunity tracking, customer lifecycle management, and renewal visibility.• Establishing data governance standards and operational processes to improve CRM data quality, reporting accuracy, and system usability.• Integrating Salesforce with key sales tools to streamline workflows and centralize revenue data.• Developing scalable automation and operational processes that reduce manual work and improve efficiency across the revenue organization.