Caroline M.

About Caroline M.

Communications professional with 10+ years of experience in content creation, journalism, and public relations with an emphasis on B2B and B2C tech, travel, and more. Copywriting experience focuses on crafting copy for a range of digital and social content for global campaigns. I love partnering with innovative brands to help bring their stories to life in a meaningful way. I specialize in the following:Copywriting-Marketing materials (email and social campaigns, web copy, display ads, executive bios, brand frameworks, pitch decks, etc.)-Thought leadership (blog posts, bylines, contributed media, etc.)-Editing/proofreadingMarketing & Public Relations-Media strategy and outreach-PR toolkit development-Influencer identification and engagement

Experience

1. Copywriter, Partner Brand

   Expedia Group

   Feb 2021 — Present

   Lead and own elevated creative that communicates the hotel and vacation rental offerings effectively ensuring it meets or exceeds campaign targets.•Formulate and develop concepts and ideas, and drive consistency of brand voice across all marketing content, including case studies, email campaigns, social posts, sales materials, and more. •Collaborate with global teams to craft content for a range of international, top tier campaigns.

Education

• ICP

  French language and culture

• General Assembly

  Web Development

  2015

• University of Virginia

  Bachelor of Arts (B.A.), Art History, Criticism and Conservation, Media Studies Minor

  2013

• NYU School of Professional Studies

  Digital Communication and Media/Multimedia

  2015

Skills

• Social Media Marketing
• Powerpoint
• A3
• Content Marketing
• Writing
• Social Media
• Conducting Interviews
• Report Writing
• Fashion
• Lifestyle Writing
• Research
• Editorial
• Cision
• Press Releases
• Public Relations
• Marketing Strategy
• Blogging
• Editing
• Wordpress