Lauren McCann

About Lauren McCann

Innovative marketing leader with a passion for connecting brands to their audience in unconventional and authentic ways. Strategic and creative, with experience in driving brand awareness, growth, and customer loyalty in competitive consumer landscapes. Recognized for developing results-driven initiatives—both multi-channel and experiential—and bringing a unique approach to challenges, and engaging with teams, agencies, and partners. Values collaboration and encourages new approaches to tradition

Experience

1. Entertainment Marketing

   T-Mobile

   Jul 2014 — Present · Dallas-Fort Worth, TX, US

   Help manage T-Mobile’s Entertainment Marketing portfolio, including high visibility programs across music partnerships, talent management, broadcast integrations, live experiences, festival and tour sponsorships to support brand and network prioritiesPartner closely with marketing/cross-functional teams, lines of business and core agency partners to deliver impactful national partnerships and best in-class campaigns delivering unique fan experiences and consumer benefits to help drive business priorities and amplify priority messagesManage and execute Entertainment partnerships that generated mass reach and awareness, putting the brand at the center of culture throughout the year, with key partnerships in the music and talent spaceSpearhead, design, and execute compelling integrated co-marketing brand and sponsorship campaigns utilizing television, social, digital and experiential channels

Education

• Texas Christian University

  BBA, Marketing