McCain Kennedy

About McCain Kennedy

I help businesses increase their revenue by leading their potential customers through well-thought-out marketing funnels. These marketing funnels include organic social media management, paid social advertising, remarketing ads, landing page creation, and conversion rate optimization—with some occasional email marketing.In my career, I\'ve worked in graphic design, copywriting, social media management, social ads management, landing page creation, conversion rate optimization, SEO, and a bit of web design. On numerous occasions, I have led teams as either manager or director and pride myself in my ability to lead. In 2016, I created Set Fire Creative and currently act as the VP of Client Services. Some may say jack of all trades, master of none. I just consider myself a well-rounded marketing professional.

Experience

1. Founder Chief Operating Officer

   Set Fire Creative

   Jun 2019 — Present · Orem, UT, US

   Set Fire Creative helps brands tell their unique story through digital marketing- I founded Set Fire Creative in 2016 as a side business, mainly running paid social ads and organic social media for small businesses. Over time, as the workload grew, I began hiring employees and started offering more services such as graphic design, landing pages, SEO, and paid search. In 2019, after building up a team of solid marketers and client strategists, I took the leap myself and went full-time as the VP of Client Services- I direct and oversee our internal marketing efforts—social media advertising, organic social media, website, branding, etc- I manage Set Fire Creative\'s business operations, ensuring the company has effective operational procedures in place to guarantee success.

Education

• Brigham Young University - Idaho

  Bachelor’s Degree, Public Relations, Advertising, and Applied Communication

  2012 — 2015

Skills

• Public Relations
• Media Strategy
• Graphic Design
• Event Planning
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Word
• SEO
• Blogging
• Facebook
• Leadership
• Marketing Research
• Google Analytics
• Hootsuite
• Microsoft Office
• Search Engine Optimization (SEO)
• Vocus
• Marketing
• Teamwork
• Spanish
• Public Speaking
• Social Media
• Advertising