Caitlin McCabe
I make marketing and manufacturing run like a well-oiled machine, managing processes, tech, and data. Well versed in how AI, AEO, and agentic AI can enhance marketing teams of any size.. Relentlessly Can-Do
- Role
- Digital Marketing Specialist at Fathom Digital Manufacturing
- Location
- Waukesha, WI, US
- LinkedIn followers
- 500 followers
About Caitlin McCabe
My curiosity has led me from journalism in Iowa to helping startups in Boston find their footing, their audience, and sometimes even their name, to manufacturing. In the early days of digital innovation, I was rolling up my sleeves in Boston with growing companies, setting up systems, building brands, and asking the tough questions that turn instinct into strategy. Along the way, I helped launch some of Boston’s first coworking spaces—driven by a fascination with how work gets done and what makes teams tick.Over the years, I’ve blended a love of market research with deep experience in data analysis and brand strategy. My work has been featured in Inc, Forbes, and other outlets—not just because I know how to pitch, but because I understand what makes a story worth telling.Whether it\'s building infrastructure or brainstorming offerings, I bring a decade-spanning toolkit to every challenge—and a genuine love for helping companies grow from the ground up.Technical Support • Marketing Support • Analytics Whiz • Project Management • Leadership Development • Marketing Strategy • Digital Marketing • Technical Writing • Email Automation
Experience
Digital Marketing Specialist
Nov 2025 — Present
Education
university of Iowa Writer's Workshop
Creative Writing
2026
University of Iowa
Bachelor's degree, Journalism
2005
Skills
- Online Research
- Online Advertising
- Brand Development
- Social Media Marketing
- Analytics
- Content Strategy
- Marketing Strategy
- Blogging
- Lead Generation
- Social Media Roi
- Social Media Monitoring
- Marketing
- Strategic Communications
- Online Marketing
- Content Development
- Social Media
- Digital Strategy
- Social Media Measurement
- Branding & Identity
- Digital Marketing
- Entrepreneurship
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