M Carolyn Miller
Contract Content Marketing Writer and Online Editor @American Animal Hospital Association
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WORK HISTORY
Contract Content Marketing Writer and Online Editor @American Animal Hospital Association
Lakewood, CO, US
CHALLENGE: To develop business and employee development content customized for the veterinary practice owner and manager, and to provide industry news for that and other audience as well as more general pet lover and industry professional populations. ACTION/RESULTS:FEATURE ARTICLE / HOW TO WRITING: Pitch, research and write 2,500-word business and employee development articles for association print publication, Trends magazine. Audience: U.S. and Canadian veterinary practice owners, managers and staff. Circulation: 34,600.Topics: suicide, compassion fatigue, bias, brand storytelling, creativity/innovation, leadership, influence, emotional intelligence, big data, generational learning styles, games/gamification, game-based marketing, feedback, customer service, employee training (3-part series) and more!ONLINE EDITOR: Researched and wrote 600-word daily news blog with science focus, as well as related weekly member e-newsletter, including multi-media selection and software uploading/formatting. Audience: U.S. and Canadian veterinary practice staff. eDistribution: 34,600.Outcomes:Revamped a mediocre news blog by adding complementary multi-media.Developed a blog template based on sound journalistic principles. Built strong relationships with industry professionals and academic institutions.Spotlighted news trends nationally and internationally.Met the news needs of four different veterinary audience types. PODCAST SCRIPT WRITER AND INTERVIEWER: Researched, scripted and interviewed experts on business topics; researched, scripted and managed audio talent for customer service series. Topics: Key Performance Indicators (KPIs)(5-part series), strategic hiring (3-part series), customer service, and social media.
EDUCATION
The University of Dallas
BA
Various Writing Workshops/Courses
Fiction, nonfiction (articles and books), creative nonfiction, publishing
MA, Goddard College
Transformative Language Arts
SKILLS
ABOUT M CAROLYN MILLER
Do you need to communicate your message in content marketing materials and educational…
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