Michelle Callanta
Fractional Paid Media Director | White-Label Partner for Agencies & Expert Execution of High-Volume PPC Campaigns
- Role
- Chief Executive Officer at Callanta Media
- Location
- Harrisburg, US
- LinkedIn followers
- 500 followers
About Michelle Callanta
After 20+ years of crafting successful digital strategies, I\'ve noticed two universal…
Experience
Chief Executive Officer
Jan 2023 — Present · Dillsburg, PA, US
Callanta Media provides fractional executive support for integrated marketing, and paid media strategy, planning, and buying. Expertise spans various industries, emphasizing adaptability and optimizing financial performance. I focus on driving growth through strategic initiatives, marketing campaigns, operational efficiency, and contract negotiations. I prioritize continuous learning, mentorship, and community involvement. Known for integrity, collaboration, and leadership, I aim to make a positive impact by empowering diverse perspectives and fostering success in organizations and teams. Callanta Media is a Certified Women\'s Business Enterprise (WBE) through the Women\'s Business Enterprise National Council (WBENC), the nation\'s leading third-party certifier of businesses owned and operated by women.
Skills
- Public Relations
- Media Strategy
- Media Relations
- Creative Direction
- Marketing
- Sem
- Creative Strategy
- Digital Strategy
- Crisis Communications
- Google Analytics
- Media Planning
- Corporate Communications
- Press Releases
- Digital Media
- Marketing Communications
- Online Marketing
- Advertising
- Advertising Sales
- Direct Marketing
- Sponsorship
- Market Research
- Web Analytics
- Integrated Marketing
- New Media
- B2b Marketing
- Direct Mail
- Mobile Marketing
- Newsletters
- Strategic Communications
- Digital Marketing
- Email Marketing
- Brand Development
- Online Advertising
- Social Media Marketing
- Social Media
- Marketing Strategy
- SEO
- Media Buying
- Copywriting
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