Mc Genova

Role: Associate Vice President, Partnership & Visit Denver Foundation at Visit Denver, The Convention & Visitors Bureau
Location: Denver, CO, US
LinkedIn followers: 500 followers

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Experience

Associate Vice President, Partnership & Visit Denver Foundation
Visit Denver, The Convention & Visitors Bureau
Apr 2007 — Present · Denver, CO, US
Lead and drive the development and execution of strategic programs aimed at fostering business growth across several areas, including membership sales and retention, advertising sales, partner events, visitor-driven event development, and sponsorship-Cultivate and strengthen key partnerships and relationships to further business expansion and revenue generation opportunities-Oversee and manage VISIT DENVER Foundation, which involves directing initiatives related to workforce development and awarding scholarships to Colorado students pursuing careers in hospitality and tourism-Ensure that all activities align with the foundation\'s goals of advancing the tourism and hospitality sectors, while empowering future leaders through education and professional development.

Skills

Marketing
Event Planning
Event Management

Contact information

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Work email
•••••@visitdenver.com
Personal email
•••••@•••••.com
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Current company

Visit Denver, The Convention & Visitors Bureau

Leisure, Travel & Tourism · 95 employees · Founded 1909 · Denver, Colorado, United States

Visit Denver is the official marketing arm of the City and County of Denver, responsible for selling Denver as a convention and leisure destination. Visit Denver is governed by a board of directors, employs a staff of more than 60 professionals and counts nearly 1,200 businesses as members. It’s funded from both private and public sources, including 3.75 percent of the lodger's tax in the City and County of Denver. In 2025, Denver welcomed 37.6 million visitors, including 20. million overnight visitors, according to Longwoods International. The study, commissioned by Visit Denver, found that metro Denver visitors spent $10.5 billion at metro area businesses, while supporting 73,200 metro-area jobs. Denver sets itself apart. It’s an outdoor city filled with urban adventure, 300 days of sunshine, a walkable downtown, Michelin-rated dining, thriving arts & culture and diverse neighborhoods, not to mention its status as the top craft beer city in the nation. A vibrant outdoor city at the base of the Rocky Mountains, Denver's stunning architecture and unparalleled views help produce truly epic experiences for both leisure visitors and meeting & business travelers. Ranked as one of the nation’s most helpful convention bureaus, Visit Denver uses a sophisticated integrated marketing approach to sell Denver as a travel destination, which includes direct sales, advertising, tourism and convention industry trade shows, online promotions, websites, social media, e-newsletters, visitor guides and brochures, public relations and press tours, client familiarization tours and site inspections, and tourist information centers. Small wonder that Visit Denver has won the meeting industry’s top service awards for years!

visitdenver.com

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Experience

Associate Vice President, Partnership & Visit Denver Foundation

Skills

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