Mia Hoffman Bywalski
Director of Marketing and Customer Service, MBA
- Role
- Director of Marketing and Customer Service at Pocket Nurse®
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Mia Hoffman Bywalski
I am proud to have launched cutting-edge marketing programs including Giant Eagle fuelperks during my career with top organizations including Giant Eagle and Fortune 100 leader Capital One. In my current role with Pocket Nurse, I head creative marketing programs and lead up to 10 in-house agency and marketing team members. I’ve had an active part in growing sales through website rebranding, multi-tiered promotions, multi-channel marketing, improved email marketing, and innovative social media strategies. I have also improved our overall marketing operations, introducing a new workflow management system to manage our creative projects including 6 annual 500-page print catalogs.In my 11 years with Pittsburgh-market leader Giant Eagle, I served in roles including Director of Targeted Marketing and Loyalty/CRM, Director of Giant Eagle Express – New Formats, and Director of Optical Stores. In addition to introducing the fuelperks customer loyalty program, I drove Giant Eagle’s growth through sparking 3% STS sales growth via customized CRM programs, building a new business team for our 4 Optical stores, and developing strategic plans for our new Giant Eagle Express format. I won numerous awards at Giant Eagle for my contributions and was recognized by Progressive Grocer Magazine as a Top Female Rising Star. During my time in brand management for Capital One, I launched 23 new credit card products and boosted sales for 40 products via creative direct mail programs. My versatile marketing expertise includes customer experience, product management, budgets, data analysis, and goal setting. I also consistently expand my business savvy with an MBA from the University of Pittsburgh and participating in Giant Eagle’s Retail Executive Development Program and Carnegie Mellon University’s Executive Education Program. Feel free to connect with me – I am happy to learn from new prospectives.
Experience
Director of Marketing and Customer Service
Jun 2022 — Present
Education
Carnegie Mellon University - Tepper School of Business
Executive Education Program
University of Pittsburgh Joseph M. Katz Graduate School of Business
MBA, Marketing
University of Richmond
BS, Business -marketing concentration
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