Molly Bushwaller

About Molly Bushwaller

Creating WOW moments that connect and energize people, one lead-generating event at a time. As the Senior Director, Event Marketing at UKG, I am proud to lead a team of dedicated professionals in planning, marketing, and managing UKG’s thought leadership conferences held throughout North America. Through our conference series and webinars, my goal is to increase UKG’s brand awareness, and provide attendees with industry knowledge, product-oriented information, and networking opportunities that will help them be more productive and engaged at work. Whether in-person, virtual, or hybrid, I\'m laser focused on offering positive experiences for attendees and incorporating event experiences into the buyer’s journey to generate demand. At UKG, Our Purpose Is People. Built from a merger (Ultimate Software and Kronos) that created one of the largest cloud companies in the world, UKG believes organizations succeed when they focus on their people. UKG’s award-winning Pro, Dimensions, Ready, and HR Service Delivery solutions help organizations around the world drive better business outcomes, improve HR effectiveness, streamline the payroll process, and help make work a better experience for everyone. Prior to joining the event marketing team, I worked as direct marketing manager responsible for overseeing and coordinating effective demand generation programs to deliver business opportunities for sales.

Experience

1. Senior Director Event Marketing

   UKG

   Aug 2008 — Present · Miami, TX, US

   Liaise with Sales to successfully market events in their territories to foster and further their relationships with prospects. Collaborate with Customer Managers to build and strengthen customer rapport through the HR thought leadership series. • Deliver regional marketing campaigns to successfully drive registrations for events: identify and negotiating with 3rd party vendors, supervise promotion to internal database, create materials, monitor deployment process, and measure results. • Work closely with Sr. Social Media Strategist to leverage opportunities available via Social Media. Through this partnership successfully implemented marketing program with LinkedIn which has produced above average results. • Identify and secure speakers for HR thought leadership series developing content /agendas. • Manage HR Conferences onsite ensuring that the events are successful and well received by attendees. Consistently receive accolades from Sales post-event. • Ensure strong communication with both sales and marketing throughout projects. • Drive collection of data, analysis and reporting of program metrics. Evaluate clicks, open rates, click-throughs on event invitations to gauge performance, and suggest appropriate changes.

Education

• Hood College

  BA, History & Sociology

  1977 — 1981