MacKenzie Smith

About MacKenzie Smith

I build the operating systems and teams that turn post-sales organizations into growth engines.Over the last 15 years, I\'ve built and scaled post-sales organizations from the ground up — leading customer success practices, standing up delivery functions, and creating operating models that drive measurable customer and commercial outcomes.At ASAPP, an Agentic Platform transforming enterprise customer experience, I lead all post-sales execution across Customer Engineering, Customer Success, Technical Support, and Insights, with responsibility for our customers and their growth.Delivering Agentic AI at enterprise scale requires a different operational posture than traditional SaaS — expectations are higher, the technical dependencies are deeper, and the consequences are immediate. I\'ve built the systems, teams, and engagement models that make that impact real, and I\'m most proud of the leaders and customer relationships I\'ve helped grow along the way.I\'m motivated by environments where the operational challenge is genuinely hard — where the product is technical, the customers are sophisticated, and the margin for error is low. I\'m always interested in connecting with operators, builders, and executives working on hard problems at the frontier of B2B technology and A

Experience

1. VP, Customer Growth

   ASAPP

   Nov 2025 — Present · Boulder, CO, US

Education

• Harvard University

  Bachelor of Arts (BA), History

Skills

• Interactive Marketing
• Strategy
• Analytics
• Digital Marketing
• Integrated Marketing
• Advertising
• Digital Media
• Online Advertising
• Multi-Channel Marketing
• Marketing Strategy
• Digital Strategy
• Segmentation
• Customer Insight