Madeleine Bryan

Brand Marketing Manager @Lulus

Los Angeles, CA, US

Owns and executes all influencer and customer-facing brand marketing events and activations with the goal of driving brand awareness, forging relationships with influencer talent, and increasing brand equity ratings- Manages brand marketing budget to optimize deliverables while maintaining cost efficiency- Develops comprehensive 360 go-to-market briefs for cross-functional campaigns, outlining key deliverables and campaign objectives for influencer, CRM, site, and social teams- Creates messaging frameworks and partners with copywriters to ensure consistent brand voice across campaign copy- Produces monthly reports analyzing brand equity and familiarity metrics to guide strategic decision-making- Acts as the primary marketing liaison for all third-party brands, vendors, and agencies, ensuring alignment and successful execution of brand initiatives

Loyola Marymount University

Bachelor's degree, Marketing