Meghan B.

Senior Marketing Manager, Personal Banking Acquisition, Channel Strategy & Strategic Initiatives @RBC

Toronto, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Aug 2022 — Present

Senior Marketing Manager, Personal Banking Acquisition, Channel Strategy & Strategic Initiatives @RBC

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Toronto, ON, CA

Managed always-on 365 programmatic acquisition and strategy with channel partners.• Conducted data-driven reporting to guide key strategic and budgetary decisions.• Tested new acquisition channels and successfully launched an affiliate program for personal banking acquisition at RBC in Toronto, Ontario, Canada.

EDUCATION

N/A

St. Clair College

Diploma of Education

N/A

BrainStation

Search Engine Marketing Course

N/A

BrainStation

Intro to Data Analytics

SKILLS

GraphicsAdobe Creative CloudSocial Media MarketingCartographyUser Interface DesignGoogle AnalyticsInteractive AdvertisingDirect MailDigital StrategyLogo DesignMarketing CommunicationsSocial MediaBrand DevelopmentWeb DesignCoachingAdobe AcrobatIllustrationEmail MarketingIntegrated MarketingDigital MediaCreative StrategyAdobe Creative SuiteArt DirectionPaper CraftDigital MarketingMarketingInteractive MarketingAdobe IllustratorOnline AdvertisingPage LayoutGraphic DesignTypographyCreative DirectionUser ExperienceAdobe Design ProgramsAdobe PhotoshopAdvertisingIndesign

ABOUT MEGHAN B.

Experienced growth marketer with a demonstrated history of working in the B2B and B2C industries.

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