Matthew Jones
Creative Leader & Designer
- Role
- Senior Art Director at FAT Brands Inc.
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Matthew Jones
Matt is a dynamic creative leader with over a decade of experience developing high-impact, customer-centric work for world-class brands, including Fender (and its digital learning platform, Fender Play), Samsung, and the rapidly growing FAT Brands portfolio of 17 restaurant concepts.With a sharp eye for design, a deep understanding of popular culture, and a passion for purposeful storytelling, Matt excels at translating strategic goals into compelling creative. He brings a cross-functional, collaborative approach to every project — acting as a diplomatic bridge between teams and ensuring alignment across stakeholders while driving results.Beyond his professional work, Matt is a lifelong musician and music producer. He partners with emerging artists to shape their sound and creative identity, and composes original music for digital campaigns and branded content.Whether leading a brand refresh or building something from the ground up, Matt brings vision, versatility, and a passion for making meaningful work.
Experience
Senior Art Director
Oct 2023 — Present · Beverly Hills, CA, US
Managed a global internal creative team of seven designers and served as key approver for allcreative across 15+ restaurant brands. Led a lean team that consistently delivered amid rapid growth, supporting expansion from 9 to 17 brands in five years. Led brand discovery and refresh initiatives for major brands including Pretzelmaker, Fazoli’s, Native Grill & Wings, Buffalo’s Cafe, and Johnny Rockets. Increased brand awareness through digital-first customer acquisition strategies, driving engagement and franchise growth opportunities. Collaborated cross-functionally to develop targeted content and marketing strategies to address the needs of both prospective franchisees and end customers. Optimized creative workflows by identifying process improvements and reducing cross-functional friction to enhance delivery and collaboration.
Education
Loyola Marymount University
N/A, Film and Television Recording Arts
2006 — 2008
University of Southern California
B.A., Cinematic Arts Critical Studies
2008 — 2010
Skills
- Project Management
- Copywriting
- Web Design
- Content Production
- Post Production
- Adobe Creative Suite
- New Media
- Production Sound
- Cubase
- Flash Design
- Photoshop
- Film
- Screenwriting
- Sound
- Logic Pro
- Music Production
- Pro Tools
- Film Theory
- Photography
- Final Cut Pro
- Digital Photography
- Social Media
- Indesign
- Email Marketing
- Production
- Mac
- Creative Management
- Video
- Graphic Design
- Music
- Composition
- Web Development
- Recording
- SEO
- Audio Engineering
- Content Design
- Flash Animation
- Email Newsletter Design
- Microsoft Office
- Digital Asset Management
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