Matthew Boaman

About Matthew Boaman

Digital marketing leader with 15 years of management experience at B2B and B2C marketing agencies. Highly skilled at communicating and building influential relationships with clients and teams at all levels of the organization. A solution-oriented executive with a focus on long-term goals and cross-functional collaboration, having the ability to successfully launch, build, and scale brands in competitive industries. Areas Of Expertise:SEO, PPC, Digital Marketing, Marketing Strategy, Lead Generation, Conversion Rate Optimization, Web Development, UX Design, Social Media, Email Marketing, Inbound Marketing, Business Analytics, Marketing Automation, Business Development, Brand Development, Project Management, Team Building, P&L Management, & Strategic PlanningCertifications:• Google Analytics IQ Certification• Google Ads 6-Star Certification• Bing Ads• HubSpot Inbound Marketing CertificationFavorite Languages & Tools:• PHP, HTML, CSS, JavaScript, ASP.NET, C#.NET, XML, MSSQL, MySQL • Google Analytics, Google Ads, Bing Ads, Basis, SEMRush, Screaming Frog, Moz, Majestic, AHREFs, WordPress, Drupal, HubSpot, Marketo, Pardot & Salesforce

Experience

1. VP Marketing Channels

   Godfrey

   Oct 2021 — Present

   Oversee the Digital Marketing, Public Relations, and Paid Media teams to plan and deliver world-class brand awareness and demand gen marketing campaigns for Fortune industrial manufacturers. Leverage digital strategies and marketing technologies to solve clients’ complex marketing challenges. Strengthen agency offerings by revamping proposals and improving approach to winning new business. Provide strategic direction for the agency, working cross-functionally with other agency leaders on key initiatives and ownership to plan and execute a one-page business plan. Organize training for managers and mentorship for junior team members, ensuring teams are aligned with current marketing best practices and are prepared for future growth opportunities.

Education

• Millersville University of Pennsylvania

  BS, Computer Science

  2003 — 2007

Skills

• Sql
• Salesforce.com
• Big Data Analytics
• Web Design
• Sem
• Online Advertising
• Consulting
• Wordpress
• Team Building
• Management
• Big Data
• Search Engine Optimization (SEO)
• SEO Audits
• Marketing Strategy
• Advertising
• Sales
• Google Analytics
• Databases
• Small Business
• Leadership
• Business Analytics
• Facebook Marketing
• Css
• Php
• Email Marketing
• Lead Generation
• Customer Service
• Pay Per Click (Ppc)
• Analytics
• Online Marketing
• Business Strategy
• Social Media Marketing
• Web Marketing
• Web Analytics
• Project Management
• Marketing
• New Business Development
• Conversion Optimization
• Customer Relationship Management (Crm)
• Strategic Planning