Matt Meeks

About Matt Meeks

Technology and digital transformation leader specializing in aligning people, processes, platforms, data, and AI adoption to drive operational leverage, scalable growth, and measurable business payoff across multi-brand organizations.Proven track record of leading enterprise-wide initiatives in CRM (HubSpot), CPQ, PIM (Salsify and Sales Layer), marketing automation (HubSpot), AI governance, and multi-brand website strategy. I deliver measurable results in efficiency, customer experience, and margin improvement. Achievements include launching the Digital Services Center of Excellence, authoring the company’s AI Acceptable Use Policy, and standardizing lead management processes across all brands to improve conversion and reporting maturity.Recognized for building high-performing teams, shaping enterprise vendor strategy, and delivering digital roadmaps that align with organizational objectives and private equity growth strategies.Passionate about transforming legacy operations into digitally mature, future-ready organizations through strong governance, cross-functional alignment, and change leadership.

Experience

1. Corporate Director of Digital Services

   PlayCore

   Nov 2015 — Present · Chattanooga, TN, US

   Lead enterprise digital strategy for PlayCore’s 40+ manufacturing brands, serving employees. Oversee sales, marketing, and product technologies including CRM, CPQ, PIM, marketing automation, and multi-brand websites. Drive alignment of people, processes, and platforms to deliver measurable business growth and operational efficiency.Key Results- Founded and lead the Digital Services Center of Excellence, providing governance, standardization, and integration strategy across the enterprise- Authored PlayCore’s AI Acceptable Use Policy and AI note taker guidelines, establishing governance for responsible AI adoption- Delivered $500K+ in annualized savings through enterprise-wide payment processing optimization- Directed rollout of the Lead Management Playbook, standardizing sales and marketing processes across all brands to improve conversion and reporting maturity- Oversaw 80+ websites across the brand portfolio, ensuring ADA compliance, PCI security, and optimized user experience- Managed the design, development, and deployment of 50+ enterprise web technology projects.Enterprise Leadership- Lead adoption and optimization of HubSpot CRM to support sales and marketing excellence- Oversee PIM strategy using Salsify and Sales Layer, enabling brands to manage product data effectively across digital channels- Guide the implementation of CPQ platforms, creating scalable models for sales and operational efficiency- Manage enterprise vendor selection, contracting, and digital budget to maximize ROI and mitigate risk- Partner with executive leadership to shape digital roadmaps that align with PlayCore’s private equity growth strategy.

Education

• Athens State University

  Bachelor of Science, Business Management, Marketing

  2007 — 2010

• Northeast Alabama Community College

  Computer Science, Information Technology

  2005 — 2007

Skills

• Internet Strategy
• Landing Page Optimization
• Ppc
• Social Media Marketing
• Webmaster Services
• Search Engine Submission
• Marketing
• B2b Marketing
• Social Media
• Web Project Management
• Online Reputation Management
• Trade Show Strategy
• Keyword Research
• Web Strategy
• Web Marketing
• Content Marketing
• Display Advertising
• Web Hosting
• Organic Search
• Website Development
• Sem
• Google Adwords
• Conversion Optimization
• Content Strategy
• Cyber-Security
• Search Analysis
• Content Management
• Mobile Marketing
• Search Engines
• Exacttarget
• Bing
• Online Advertising
• Compliance Pci
• Google Analytics
• Web Analytics
• Ppc Bid Management
• Wordpress
• Search Advertising
• Online Marketing
• Search Engine Ranking