Melissa Blavos

About Melissa Blavos

Melissa Blavos is a marketing leader who creates scalable solutions to attract, engage, and convert website visitors.

Experience

1. Director of Digital Strategy

   NetSuite

   Jul 2021 — Present

   A leader of a distributed team of agile web designers and developers who build B2B marketing websites serving North America, EMEA, LATAM, and JAPAC regions.* We create scalable solutions that enable publication of SEO-rich content to greater attract an audience of organic users.* We tie together the back office with the front office of the Marketing Stack for greater personalization, increasing user engagement with our sites.* We strategize with regional teams to identify digital solutions to fit campaign goals.* We prioritize the needs of a global company to feed existing sites while roadmapping system enhancements to ensure a modern approach to marketing.

Education

• Quantic School of Business and Technology

  Executive MBA

• The University of North Carolina at Chapel Hill

  School of Journalism and Mass Communication, Multimedia & Production, Minor in the School of Information Sciences

  1997 — 2001

Skills

• Web Analytics
• Integrated Marketing
• New Media
• Rich Media
• Interaction Design
• Brand Management
• User Experience
• Content Strategy
• Mobile Applications
• Interactive Media
• Social Media
• Outdoor Advertising
• Online Advertising
• Interactive Advertising
• Advertising
• Mobile Marketing
• User Experience Design
• Interactive Marketing
• Digital Media
• Creative Strategy
• Digital Strategy
• Email Marketing
• Digital Production
• Digital Marketing
• Creative Direction