Madison Blancaflor

About Madison Blancaflor

Editorial leader with a decade of experience that spans newsrooms, brand teams, partnerships and content operations — building the strategies, systems and stories that move audiences. My career has moved fluidly across disciplines — service journalism, brand and social media management, copywriting, graphic design, editorial coaching, content strategy, partnerships campaign development and content operations — but the throughline has remained the same: translating complex ideas into content that earns attention and drives action.What I bring to editorial leadership roles:• Content strategy + operations. I\'ve built and managed content workflows, editorial calendars and cross-functional processes that have delivered results at scale. • Editorial development. I\'ve successfully coached writers, editors and content operations specialists to find their voice, sharpen their structure, and tell stories that resonate — not just inform.• Multiplatform storytelling. From bespoke on-site experiences to informative editorial storytelling across newsletters, social and video to branded campaigns for external partners — I\'ve led content development across every major format and channel. And I\'ve collaborated with teams across creative, PR, engineering and more to bring this multiplatform storytelling to life. • Subject matter expertise. I have a deep background in travel, loyalty and consumer service journalism, but I have the range to come up to speed quickly in any industry. I\'m energized by the editorial problems that don\'t have easy answers: How do you maintain a distinct voice at scale and across unique platforms? How do you build an audience\'s trust in a fragmented media landscape riddled with AI content and disinformation? How do you help a team do their best work and convince them to invest in a shared company vision? These are just some of the questions I show up to answer every of work, I\'m an eldest daughter fiercely protective of her younger siblings, a voracious reader always adding to her TBR, a devoted defender of Pride & Prejudice (2005) as the best movie ever made, and someone deeply committed to creating a world with more opportunity and joy in it for everyone.

Experience

1. Managing Editor, Flagship Projects

   The Points Guy

   Apr 2026 — Present · New York, NY, US

Education

• Lake Hamilton High School

  High School

  2009 — 2013

• Arkansas State University

  Strategic Communications- Advertising

  2013 — 2016

Skills

• Illustrator
• Indesign
• Editing
• Graphic Design
• Event Planning
• Customer Service
• Social Media
• Swot Analysis
• Creative Writing
• Speech Writing
• Leadership
• Google Analytics
• Photoshop
• Art Direction
• Public Speaking
• Social Networking
• Microsoft Word
• Cheesy Jokes
• Social Media Advertising
• Copywriting
• Advertising
• Powerpoint
• Microsoft Excel
• Public Relations