Michael Berthin
Games User Researcher @Player Research
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WORK HISTORY
Games User Researcher @Player Research
Montreal, QC, CA
EDUCATION
The London School of Economics and Political Science (LSE)
Master’s Degree
The London School of Economics and Political Science (LSE)
Doctor of Philosophy (Ph.D.)
University of Victoria
Bachelor’s Degree
SKILLS
ABOUT MICHAEL BERTHIN
As a UX researcher and games user researcher, I\'ve contributed to and shipped over 20 titles in mobile, and live service. My expertise lies in asking insightful questions and developing strategic approaches to ensure impactful insights. I balance tactical execution with strategic planning to drive meaningful outcomes. I\'ve contributed both to specific project goals as well as wider user research goals across the various organizations I\'ve been a part of, driving innovation, craft, and effective storytelling.I also have extensive cross-cultural and language experience in Japan, conducting ethnographic fieldwork and living there for six years, which gives me a unique perspective on the global gaming landscape.
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