Margaret Berdelman
Creative Marketing Leader | B2B Expert | Turning Ideas Into Impactful Campaigns That Drive Results & Brand Affinity
- Role
- Marketing Manager at Engineered Products Company Epco
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Margaret Berdelman
Skills include:Brand development, graphic design, video content creation, digital marketing, social media management, workflow optimization, and strategic communication.Strategic Marketing Leader with a proven track record of driving brand growth and revenue in B2B manufacturing. Demonstrated expertise in developing and executing comprehensive marketing plans that effectively target both domestic and international audiences. Proficient in leveraging a wide range of marketing channels to maximize reach and engagement. Key responsibilities included:Budget Management: Overseeing annual marketing budgets and allocating resources to optimize ROI.Trade Show Management: Planning, coordinating, and executing successful trade show exhibits to generate leads and build brand visibility.Product Development: Collaborating with cross-functional teams to develop and launch new products that meet market needs and drive sales.Digital Marketing: Implementing effective digital marketing strategies, including social media campaigns, content marketing, and SEO to increase online visibility and drive traffic.Marketing Materials: Creating compelling marketing collateral, such as brochures, presentations, and website content, to support sales efforts and enhance brand awareness.Team Collaboration: Working closely with shareholders, sales team, engineers and production to ensure alignment and achieve company objectives.
Experience
Marketing Manager
Engineered Products Company Epco
Sep 2023 — Present · Minnetonka, MN, US
As Marketing Manager at EPCO, I lead the development, execution, and oversight of integrated marketing programs focused on brand awareness, sales growth, and new product launches. My responsibilities span rebranding implementation, website oversight, customer database optimization, digital marketing strategy, and trade show coordination—ensuring alignment with key business milestones and measurable outcomes.
Education
University of Wisconsin-Madison
Bachelor of Arts - BA, Sociology
Skills
- Social Media Marketing
- Microsoft Office
- Social Media
- Product Development
- Direct Mail
- Marketing
- Account Management
- Budgets
- Integrated Marketing
- Trade Shows
- Marketing Communications
- Public Speaking
- Marketing Strategy
- Fundraising
- Sales
- Photoshop
- Quarkxpress
- Beauty Industry
- B2b
- Event Management
- Brand Development
- Advertising
- Customer Service
- Business-to-Business (B2b)
- Budgeting
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